Work At Home Business Tip - Test Everything

Dinner With Mark Joyner

About 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let's do dinner, he looked at me and said why don't you Join Us. Mark Joyner was talking about one of his online Programs and how he tested 1000's of Headlines. Mark's Message is you can never test enough. One Small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click thru Rate.

KeyWord Phrases As a Small Work-At-Home Business I realize you probably do not have the resources of a Mark Joyner to do 1000's of tests for 1 Headline, But that shouldn't stop you from Testing. There are lot's of things you can do to test. Let's say you are running a Google Ad Words campaign for your work at Home Business and you are using the Following Keyword phrases

  • Work at Home
  • Work at Home Mom
  • Work at Home Dad
  • Online Business
  • Part Time Income
  • Split Testing

    You can do Split testing. You would Run 2 Different Ads for each Keyword Phrase. You would then see which Ad got better results for each Keyword Phrase. Now that you have found your "Best Ad" So Far for each key word phrase you can now proceed to see if you can find Better Ads for one or more of your Keyword Phrases. Just Continue to do Split Testing with each of your Ads. You can run a Completely Different Ad Against your Best Ad or you can Tweak your Best Ad Slightly.

    Some Tweaks you might try are

  • Changing one or two Words.
  • Changing a Capitalization,
  • Changing Fonts
  • Changing Punctuation Some Ad Word Guru's Maintain you should constantly be running Split Tests always searching for a 'Better Ad'.

    Split Testing works with any type of Ad. You decide to run some Ezine Ads. You want to know which Ezine Pulls best so you run the Same Ad in Each Ezine and see which Ezine(s) received the Best Pull Rate. Now that you know which Ezines Pull Best you can Now Do Split Testing to see which Ezine Ad Pulls Best.

    How Do You Know Which Ad Pulled Best?

    Ad Tracking The Missing Ingredient. Ad Tracker are Like Alias for a Website URL. Let's Say the web page you want to send people too is http://ewguru.com You would send them to your Ad Tracking link instead. By Seeing which Ad Tracking Link received the Best Click Thru Rate you of Course would know which Ad Pulled Best.

    About the Author
    Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

    Some of Mike's Preferred Trackers:
    http://ewguru.com/trackeverything

    Get Mike's Newsletter:
    http://ewguru.com/newsletter

    More Articles by Mike:
    http://ewguru.com/tips

    Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

    In The News:

    • pen paper and inkwell


    cat break through


    Seven Strategies to Bolster Your AdWords Campaign

    So, you've tried all the marketing techniques you have read... Read More

    Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

    If you have multiple sites or multiple directories in your... Read More

    Pay Per Performance Web Traffic

    Why should you pay to get web site traffic, isn't... Read More

    Pay-Per-Click Marketing & Natural Search Engine Traffic

    PPC advertising has many great benefits. First of all, you... Read More

    AdWords Work: They Really Do!

    In 2003 I was accepted by Google into their AdSense... Read More

    Picking The Right Keywords For A PPC Campaign

    Running a pay-per-click advertising campaign can be very expensive if... Read More

    Advertising And Generate New WebSite Traffic

    Here's a simple way to use "No Results, No Pay"... Read More

    AdWords Campaign Set Up Tips - Part Two

    Ready for more tips on how to make your AdWords... Read More

    Protect Your ClickBank Products from Online Theft

    One of the biggest problems faced by ClickBank merchants is... Read More

    The One Simple Trick That Can Double Your Adsense Revenue

    I've been working with Google's Adsense program for a while... Read More

    How to Quickly Create an Adsense Site That Brings In the Bucks

    One of the hottest crazes for online marketers is Adsense... Read More

    Adsense Secrets

    Pst! Wanna know some Adsense secrets? The only secret is... Read More

    The Truth About Pay-Per-Click Ads

    Are pay-per-click ads the best method of getting customers to... Read More

    How To Increase Adsense Income

    If you are already running Adsense on your site, you... Read More

    Advertising Click Fraud Rampant Online?

    "Pay-per-click," by far the most popular form of online advertising,... Read More

    Adsense, Boost Your Payout 400%, No Really

    How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

    Pay-Per-Click Search Advertising Comes First

    There are a variety of advertising options available to online... Read More

    Google Adwords: Here is Why It Can Explode Your Business!

    The beauty of Google Adwords set up is its simplicity.... Read More

    5 Ways To Make Your Adwords Ads Outshine Your Competitors

    Google Adwords is a very good place to promote your... Read More

    3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

    What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

    Yahoo! Publisher Network - The Next AdSense?

    Yahoo announced that their Publisher Network, formerly available in the... Read More

    Double Your Adsense Income in 60 Minutes

    Google's Adsense is one of the most powerful weapons in... Read More

    Affiliate Marketing with Google AdWords

    One of the best kept secrets in today's affiliate marketing... Read More

    How to Double Your AdSense Income Instantly

    As you probably already know, AdSense is revolutionizing the way... Read More

    Regarding the AdSense Update...

    If you haven't yet got a Google AdSense account for... Read More

    The Truth - Adsense Click Fraud Can NOT be Stopped

    Your probably reading this article because you use Google Adwords... Read More

    Creating Revenue Without Much Effort, Set It And Forget It Online

    Earning more revenue from your website is the goal of... Read More

    10 Great Things NOT to Do with Google AdSense

    There is no question that you can make some good... Read More

    Optimize Your Pay Per Click Ads - 3 Quick Tips

    Running a pay per click campaign can be a valuable,... Read More

    5 Critical Pay-Per-Click Tips

    Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

    Discover the Art of the Pay per Click Start (Round 2 of 2)

    Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

    ClickBank Affiliate Woes: When Tracking Breaks Down

    Hardly a day goes by without a forum posting in... Read More

    Pay Per Click Advertising For Home Business Owners

    The biggest stumbling block for most home business owners is... Read More