Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:

• Getting the reader's attention
• Getting the interest of the reader
• Sparking desire within the reader
• Getting the reader to take action

Getting the reader's attention

This is often the hardest part. Increase the chance of getting a reader's attention by having a large headline, which is short and to the point. Make it simple so that the reader knows exactly what he or she is looking at and make it sound exciting. Arousing excitement in a reader will encourage them to read further into your ad. Your headline should use very positive, catchy words too. Words such as 'profits, breakthrough, discover, guaranteed and exclusive' all sound attractive to a reader. Apart from the headline, make sure your ad is well formatted and is spread out, with not too much information crammed into a small space. If you can, try to use a unique font which will stand out because you have to bear in mind that your ad may not be the only one on the same page. A unique font will get readers' attention over other ads.

Getting the interest of the reader

Once you've done the hardest part; getting the attention of the reader, it is essential that you keep the attention of the reader by interesting them. Tell the reader about what is in it for them. Tell them how your product or service will make their life better. If you can, try to make it sound as though your product or service will make the reader's life easier. People love to know about what will save them time and effort. Tell people about how your offer is unique and of the best value possible. People like knowing that they've got the best value for money and so one of the key purposes of your ad is assuring people that better value for money can be found nowhere else. Tell readers that satisfaction is guaranteed. This puts them in a win-win situation and this is the position that they like being in. They will immediately warm to your offer and will start thinking very seriously about your offer.

Sparking desire within the reader

By this stage you are close to getting the reader to take action. However, the reader will need just a little bit extra to persuade them to buy. You need to provide this, and make your offer sound extremely impressive. One of the best ways to spark desire within your reader is by making your offer sound exclusive. Make it sound like there is nothing else on the internet that compares to your offer. This will make the reader feel like this is an offer just too good to miss. Alternatively you could use curiosity as a motivation for the reader buying your offer. Do this by telling the reader about your offer and using phrases such as 'ultimate secrets will be revealed' and 'discover the hidden ways'. Offering added bonuses is also another very effective way of giving that extra bit of motivation to a reader to take action. Ebooks make very good bonuses because they are cheap to produce and easy to send to a customer. Using a 'mystery bonus' is a great way of arousing readers' curiosity so that they buy.

Getting the reader to take action

Once your reader has decided to take action, they need to know how to contact you and how to order. Make this process very easy for your customers. If the process of ordering is long and complicated, this will look unprofessional and could lead the reader to lose their trust in you. Within your ad, include your email address, your website URL, and all other information that the reader might need to place an order. I thoroughly recommend including a phone number too, because when people have problems ordering they want to talk to someone about it and they do not want to have to wait 24 hours for an email response.

And then you're there, your ad has brought you a sale. Just keep swapping different ads around and keep trying new things. See which ads bring in the most sales. This way you will know what type of ads to use to make the most profit. Remember, creativity is a very important part of online success.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

100s of free ebooks and software products are also available at this address.

Thanks for reading,

William Johnston
(will@info-ebooks.co.uk)

---

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More