How to Tap into the Google AdWords PPC Goldmine?

Dear friends,

Google, the most populated search engine on the Internet, offers a great advertising tool called AdWords.

AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as the popularity is concerned.

How does the entire system work?

There is a simple 5 step process to carry out.

1)Select the geographical location, where you want your ad to get displayed.

2)Write the ad with Title, 2 lines of description and the display and destination URL's.

3)Select keywords that will trigger the ad .

4)Select the amount you wish to pay when and only when someone click on your ad.

5)Select the daily budget.

That's it and your ad starts running immediately.

I have seen traffic coming in less than 15 minutes. Since your ads get triggered because of the keywords you select, the traffic you are getting is highly targeted.

I have been using AdWords for almost 8 months and has seen a conversion rate of as good as 13%. This is not because I have good copywriting skills, but because of the excellent keyword selection facilities inside the AdWords system.

The success on AdWords is largely dependent on keyword selection. Tools such as overture, Worfdtracker are a great help for marketers.

The best part about the AdWordds systems is that more the number of people click on your ad, the lesser you have to pay. This clearly means that any average person can safely compete with big corporate players, paying much less and getting much more targeted traffic at the same time.

But before doing so it is extremely important to learn how to handle various keyword options inside the AdWords system. Because of the excellent keywords analysis abilities it is possible to get good results in the highly competitive markets as well.

Here are some of the more wonderful features of the AdWords system.

[x]The ability to PAUSE/RESUME you ad at any time. If you think that you are overspending on you ad campaigns, you

can immediately pause the ad campaigns.

[X]The ability to select geographical destinations such as selected countries or even cities in selected countries

[x]Real time tracking of clicks, impressions, cost ..(3 hours delay)

[x]The ability to turn on/off the participation in the Google AdSense program. Since AdSense ads are nothing but ads by those who are running AdWords ads. [x]Ability to select daily budget to avoid overspending.

[x]A robust keyword analysis system.

[x]Since there is a limit for the number of characters in the ads, it is much more exciting to put all your copywriting skills to test.

[x]Ability to create a hierarchy for ad campaigns, such as various "ad groups" inside a single ad campaign.

The main reason why AdWords campaigns give best results is because of the speed and highly targeted audience. In the field of marketing it is extremely important to test the results as early as possible.

But the real question is how to get the most out of these wonderful features? Because of the speed with which AdWords gives results, it is a best tool to collect opt-in subscribers, in short "building your list". Instead of selling directly to the audience it is wise to educate them more for pre-selling the product and then follow up by building a relationship first.

Now everyone is talking about "building your own list" and it's true. But here I have a slightly different logic for sending the AdWords traffic to an opt-in page.

Let's consider two situations.

Case 1>Tomorrow morning I come to your home and give away a pair of Nike shoes to you as a free gift.

Case 2>You go to a city mall and "buy" those same shoes by paying a price.

Now out of the two situations it is more likely that you will take good care of the shoes that you have purchased by paying money. Same is true with subscribers, when you pay to collect email addresses and names it is more likely that you will concentrate more toward building a rhythm with you prospects in order to get the ROI.

It's like trapping yourself into a mousetrap. Since you have invested some money, you must work at it and is the best way to tap the "goldmine" on the Internet.

That's it for now. Hope this information helps you and motivate you to give it a try.

Copyright 2005 Shrinivas Vaidya

AdWords is the registered trademark of Google Inc.

If you are dead serious about running Google AdWords campaigns, then "The Definitive Guide To Google AdWords" by Perry Marshall is an excellent resource to start with. This is more than an eBook, which deals with getting results fast and without spending a fortune on AdWords advertising. Click below for more information.

http://www.myfriendlyebooks.com/reco/Perry.htm

---

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More