The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.

It wasn't the Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during the planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

My first, and probably biggest, mistake was not "looking before I leaped". I did not take the time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take the time to do the proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of the cost or risks of any program before you invest money or time on it.

I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.

The final mistake that I regret was waiting too long to pull the plug on the campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after the bad. Always know "when to say when".

Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

In The News:

pen paper and inkwell


cat break through


How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More