Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?

Don't fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you've never seen these small ads within Google, go to: http://www.google.com

If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com

Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that's catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!

Legal Services in Ontario

legalservices.com

After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want to try entering something like this....

  • Legal Services

  • Lawyers in Ontario

  • Law Services

  • Lawyer Services

  • Lawyer Services in Ontario

    Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all.

    Please Note: I am using Google's Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

    Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

    Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.

    This will give you a pre-qualified potential client for 0.07cts.

    Let's move on a little now..

    Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.

    It might read something like this....

  • Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times.

  • Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.

    Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

    KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

    Are you ready???

    Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

    1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

    Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...

    5) Legal Services.com

    Our firm is dedicated to helping you win your case each and every time.

    Cost: $0.10

    The key is to look at the cost. The cost is what "Legal Services.com" was willing to pay for the 5th search engine placement.

    And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

    I recommend to all my clients to atleast master the Google Adword program. Google's search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!

    Good Luck To All!

    About The Author

    Martin Lemieux
    Smartads - President
    http://www.smartads.info

    Affordable web site design & Web Site Marketing Tips
    http://www.flyinggelatingames.com

    ASES - Affordable Search Engine Specialists

    GOING TO PUBLISH THIS ARTICLE?

    Send us a note of the location so we can add a link on our site to where you have used the article! http://www.smartads.info/contact

    In The News:

    • pen paper and inkwell


    cat break through


    How to Use Pay Per Click Marketing, the Emoneyreport Way!

    The cycle of affiliate programs and money making ventures goes... Read More

    Two Imperative Keys For Profitable Pay Per Click Marketing

    Pay per click marketing is one of the simplest and... Read More

    3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

    What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

    How to Tap into the Google AdWords PPC Goldmine?

    Dear friends,Google, the most populated search engine on the Internet,... Read More

    Making Google Adsense Work For You

    If you have been online for quiet some time you... Read More

    Know Which Keywords Provide The Best Return

    Is it wise only to reley on traffic from the... Read More

    Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

    When you purchase visitors or "clicks" from a search engine,... Read More

    What is Pay-Per-Click?

    Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

    Pay Per Performance Advertising : What is it?

    Pay Per Performance Advertising is when the advertiser pays a... Read More

    Internet Advertising Options

    Your online business will likely require more advertising than a... Read More

    Another Advantage To Pay-Per-Click Marketing

    Web marketing has taken on many different shapes during the... Read More

    Click Fraud and How to Deter It

    Pay per click (PPC) advertising continues to gain popularity in... Read More

    How To Screen Your Visitors When Using Pay Per Click Advertising

    If you are using pay per click advertising, I don't... Read More

    Five Steps to Profit from Google Adwords

    Although I was marketing online since 1997 and was making... Read More

    Google Adsense - A Website Income

    Many of us have websites and as a matter of... Read More

    Pay Per Click and Search Engine Optimization ? A Perfect Marriage

    Pay per click or search engine optimization, which one should... Read More

    Wimpy Google and Michael Jackson: Birds Of A Feather

    Google Inc. is suing a Houston-based company for allegedly clicking... Read More

    PPC Search Engines Revealed - 5 Things You Need to Know

    The pay per click (PPC) search engines have created a... Read More

    AdWords Work: They Really Do!

    In 2003 I was accepted by Google into their AdSense... Read More

    Price Your ClickBank Products for Maximum Profit

    Choosing the right price for your digital products is one... Read More

    How To Use PopUps With Google Adwords

    One of the common issues that marketers face when using... Read More

    Ten Tips for Affiliate Marketers Using Google AdWords

    One of the hottest ways to sell affiliate products is... Read More

    Top 5 Secrets to Making Money with Adsense

    Did someone tell you you can make money easily with... Read More

    Are Small PPC Search Engines Really Worth The Effort?

    Are Small PPC Search Engines Really Worth The Effort? The... Read More

    It Makes Sense to Add AdSense to Your Blog

    Google AdSense is easy to install on a web page... Read More

    Discover the Art of the Pay per Click Start (Round 2 of 2)

    Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

    Increase SEO Sales by Teaching Clients about SEO Truths

    In private consultations with some Search Engine Optimizers I am... Read More

    How Naming Schemes Impact Adwords Campaign Management

    Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

    Optimizing Adsense For Better Performance and More Money!

    So you want to make money with Google Adsense? I... Read More

    Stop Whining About Google!

    Blame GameNearly anyone and everyone involved with search engine optimization... Read More

    6 Easy Ways to Increase Your Adsense Revenue

    How much revenue do you generate from Google Adsense?Recently there... Read More

    Adsense Secrets

    Pst! Wanna know some Adsense secrets? The only secret is... Read More

    Finding The Cheap Clicks

    As anyone who uses Pay Per Click (PPC) advertising in... Read More