Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.

Paid Inclusion offers a safer, less expensive form of search engine advertising. You pay one price to have your site listed in a specific search engine, often under a specific keyword. Your site will also be updated on the search engines data base more often then non paid sites. Paid Inclusion costs and average of $25 a year per URL submitted. Plus the cost goes down the more URL's you submit at one time. PPC usually starts at $.01 per click being the cheapest bid per keyword, but you'd be lucky to find a keyword that low that would result in any clicks.

Something to be aware of when advertising on PPC search engines. Although you are paying for your site to be viewed in a search engine, many times your site will show up on other people websites. This is a common practice on both Google and Overture search engines. Advertisers have to opt out of this service if they only want to be shown in the search engine,. In my opinion, this will help reduce fraudulent clicks of your paid search term.

This isn't to say every PPC search engine is bad. For example, Mamma.com offers a fixed price per website category. They then rotate all the websites in a category evenly. Websites big and small get their advertising site seen the same amount of time. Before spending money on a PPC search engine be sure to read how they protect advertisers against fraudulent clicks. This will help make sure you get more for your money.

If there was only a way to eliminate fraudulent clicks in PPC advertising. It would make using this method of search engine advertising well worth the extra costs. After all, you are getting targeted hits to your site by people searching for precise keywords.

About The Author

Kristian Pulz is the owner of http://www.Links2See.com an internet directory and http://www.barterNsave.com a direct partner of the First Barter Network. He can be reached at webmaster@links2see.com.

---

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More