Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!

One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC's are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.

PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.

You bid on specific keywords or key-phrases to have your search engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your site ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That is targeted traffic.

You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.

Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.

You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful.

Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for "tire kickers" because you are paying for their click whether they buy something or not! Link the ad to the specific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on originally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!

Copyright 2004 Dirk Wagner

About The Author

Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.

My name is Dirk Wagner. I started my internet business in the past with the helping hands of TOP Internet Marketers like Stone Evans. My goal is helping others who are just starting their business and so I have created the #1 Home Business Toolbar.

In The News:

pen paper and inkwell


cat break through


Make Free Money With Google

Have you received your check from Google? If you own... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More