Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.

Pay Per Click search engines are one of the most effective tools you can use to bring quick targeted traffic to your site. With pay-per-click search engines, you pay every time a visitor clicks on your link, anything from a few cents to a few dollars. Lets say you have a site that sells camping gear and you want to rank in the top ten in the search engines for the term camping gear. To be ranked in one of the top ten spots in the free search engines, you'd probably be looking at several months' minimum, if ever. But in the pay-per-click search engine you can grab a top ten spot anytime you want. That's because all you have to do is see how much the person who has the position you want is paying per click, and simply outbid them by paying one penny more. Then when your potential customer searches for the term camping gear your link will show up as one of the top 10 listings on the search results page. Each time someone clicks on your link, you'll pay however much you have bid for that position.

The advantages of bidding on keywords with pay per-clicks are that you get highly targeted advertising, because you only pay when someone actually clicks through to your site. Your listing get posted quickly and you can start profiting from increased traffic almost immediately. In order to be in one of the top ten positions, all you have to do is outbid your competitors, which is only a matter of a penny more per click.

Done right, pay-per-click advertising can be very profitable and to help you ensure your campaigns are profitable avoid keywords that are too general. General keywords will attract a lot of traffic but drive up the cost of your pay per click campaign and convert very few visitors to sales because general search terms aren't specific enough or in very high demand. Try using keyword phrases, two or three words that pertain to your business. Use any search term suggestion tool and put in your keyword. The results will show your term, how many times it has been searched and also show many different variations. Try to pick one that is more specific to what you're trying to advertise using two or three words. That will lower you're cost and be more targeted. The money you save by doing this will enable you to bid on more keywords and you can still get the same exposure without competing for the expensive terms.

About The Author

Kevin O'Hara

President and owner http://www.buzzseek.com.

kevin54321@optonline.net

---

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More