Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.

But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.

#1) Choose Relevant Keywords

While this SEEMS obvious, you'd be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can't see it from a searcher's point of view).

So for example if you're selling an e-book on how to make money buying foreclosures, don't bid on keywords related to stock trading. Yes, these both have 'money' in common but that is a WIDE net to cast - and a huge waste of your money.

Even when you bid on a keyword - make sure the description not only fits the keyword but matches what the searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.

You'll not only NOT make the sale - but you'll be making a non-customer for life, even IF they would have eventually bought your product.

#2) Choose Lots of Low-Cost Keywords

Unless you're Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on the keyword 'diet'. That's ok, you don't have to.

Think niche with your keywords and you'll find lots of low-cost related keywords - sometimes with absolutely no competition.

Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits a month.

How do you find these low-cost keywords?

Use the keyword selection tool provided by most ppc engines to look up a main keyword. Then start from the bottom up to pick out related, low volume (less than 1000 searches a month) keywords.

Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in the description can double your click throughs, which means more interested prospects visiting your website.

You want the visitor to click on your link, only if they are really interested. Including your keyword in the title or description is a great way to weed out the tire-kickers from the sincere customers.

It reinforces the idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.

So those are several tips to helping you choose the right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!

Kathryn O'Neill is contributing writer for Pay Per Click Advertising, a website helping you get the most for your pay per click dollars.

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com

---

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More