Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:

  • When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

  • How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

  • What percentage of your pay per click budget should go to each search engine?

  • Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

    It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.

    The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.

    Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.

    PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.

    About The Author

    Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us

    In The News:

    • pen paper and inkwell


    cat break through


    Adsense, Boost Your Payout 400%, No Really

    How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

    Buying Your Way to the Top with Pay Per Click Advertising

    Imagine if you could advertise ONLY to people who have... Read More

    The Truth About Google?s Adsense Affiliate Program

    The truth about Google's Adsense program is that it is... Read More

    Grow Your Internet Business with Pay Per Click Search Engine

    As you probably know, Google is the world largest search... Read More

    The New Google Ad Links

    You know about Google Adsense, now it's Google Ad Links... Read More

    The Truth About Google Adsense

    Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

    The Cost Of Click Fraud

    One of the biggest threats to the continued growth of... Read More

    Top Paying Keywords: How to Increase Your Pay Per Click Returns

    There is no doubting the success of Google's Adsense program.... Read More

    The Fastest Way to Get Traffic to Your Site

    Lots of people would like to get their Web site... Read More

    The Truth About Pay-Per-Click Ads

    Are pay-per-click ads the best method of getting customers to... Read More

    What They Never Told You About Adsense!

    That's right! Many webmasters are getting suckered into joining adsense... Read More

    Adsense Secrets

    Pst! Wanna know some Adsense secrets? The only secret is... Read More

    Google AdSense Fraud - Deep Insight

    It's worthwhile to examine Google's definition of Google AdSense and... Read More

    The AdSense Formula for Making Money

    I often get asked what the secret is to making... Read More

    Under The Covers: ClickBanks Affiliate Tracking System

    The core principle of affiliate marketing is that the referring... Read More

    How To Find Your Own Valuable Adsense Keywords For Free

    There's tons of money to be made from the Google... Read More

    You Wont Make Dollars If You Dont use AdSense

    As the dust settles and the excitement caused by Google's... Read More

    AdWords Ads: To Syndicate or Not to Syndicate

    When running ads on the AdWords network, one of the... Read More

    How to Make More Money from the Google Adsense Ads on Your Blog

    Numerous bloggers these days are looking to earn extra cash... Read More

    Sell Multiple Products Through a Single ClickBank Account

    A ClickBank merchant account allows you to define and sell... Read More

    Pay-Per-Click Search Engines ? The Basics

    Search engine optimization can take a long time to show... Read More

    Advertising Your Home Business With Pay Per Click Can Be Risky

    An unfortunate byproduct of the pay per click advertising business... Read More

    Double Your Adsense Income in 60 Minutes

    Google's Adsense is one of the most powerful weapons in... Read More

    5 Critical Pay-Per-Click Tips

    Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

    Pay-Per-Click Marketing: How to Waste Your Advertising Budget

    A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

    Pay Per Click Advertising For Home Business Owners

    The biggest stumbling block for most home business owners is... Read More

    Who Else Wants To Maximize Their Google Adwords Success?

    Who Else Wants To Maximize Their Google Adwords... Read More

    Two Imperative Keys For Profitable Pay Per Click Marketing

    Pay per click marketing is one of the simplest and... Read More

    The Truth About Why People Search!

    Why do people search on search engines? Let's confess this... Read More

    PPC Search Engines Revealed - 5 Things You Need to Know

    The pay per click (PPC) search engines have created a... Read More

    Click Fraud ? Threatening the Internet Economy

    One of the most popular forms of Internet advertising is... Read More

    The Future of PPC Advertising

    For those of you who haven't used a Pay Per... Read More

    Google AdWords - A Quick Overview for Beginners

    First of all, you know as well that Google is... Read More