Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable, fast source of online sales ? but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale.

That's not how it should go - you can make tons of sales using pay per click advertising. I have several websites that ONLY receive pay per click traffic and they make sales on a consistent basis.

The problem is that you have to know what you're doing. With that in mind here are 3 quick and easy tips to help you get the most from your pay per click campaign:

Tip #1: Pull Them In With An Attention-Getting, Optimized Title

Your web site title is the first thing the searcher sees. Make sure it matches what your web site offers or else you'll tick your searchers off - and that's not a good way to start a potential customer relationship!

(How many times have you been looking for something and clicked on a title only to find a porn site or a get-out-of-debt-fast site...talk about bad Internet etiquette!)

Also, try to put the relevant, most popular keywords in the title. Titles with keywords in them have been proven to get up to 50% more click-throughs.

If you can, write a title that lists a benefit to the customer or evokes curiosity. Titles with benefits will pull more click-throughs than stale, factual titles.

"Shed Pounds Fast With Celebrity Diet Secrets" will always beat "The Diets Of Famous People". One lists a benefit while evoking curiosity ? the second just evokes minor curiosity.

Test different titles and see which ones pull a higher click through rate. You'll eventually find one or two titles that pull in the most clicks (as well as the most sales) and you'll probably want to stick with those.

Tip #2: Use Your Description to Pre-quality and Pre-sell

If the searcher gets past the title to the description you're doing well...but you have to hook them with your description. Again, make sure the description elaborates on the title and tells your searcher EXACTLY what they can expect.

This is also a way you can further 'pre-qualify' your traffic. You don't want to spend money on people who don't fit your perfect customer criteria so be as specific as possible about what your website offers them.

Don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:

"Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!"

Makes your mouth water already doesn't it? And chances are that someone only looking for a free cheesecake recipe won't click through so you've prequalified your traffic and your conversion rate will go through the roof!

Tip #3: Think 'Niche' with your keywords

Unless you are Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on the word "diet". That's ok - you don't have to.

You can pick up a huge variety of more specific keywords that probably very few pay per click competitors have bid on (for example, what about 'heart healthy diet'?)

Just make sure to do your homework and remember to get the misspellings people use also.

So those are 3 tips to get the most from your pay per click campaign. By grabbing customers with an attention getting title, prequalifying them with a detailed description and choosing niche keywords, you're sure to get ready-to-buy traffic for pennies per keyword.

Good luck and may you make millions with your online business!

Kathryn O'Neill is contributing writer for Pay Per Click Success ? a website dedicated to helping you get the most for your pay per click dollars.

For more free articles and money saving tips, visit: http://www.payperclick.homestead.com

---

Work Your Google AdSense to the Bone!

You got your website, you got your AdSense account, you... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More