How Does Pay Per Click Marketing Work?

So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.

The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method.

What is Pay Per Click?

The majority of search engines provide a service whereby they sell the top positions on search engine results pages.

For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type "Christmas gifts". If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page.

How and why does it work?

It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale.

Where will my listing appear?

Your website will appear in search results in the following search engines ..

Google

Yahoo

MSN

Altavista

Lycos

Ask Jeeves

AOL

and many, many more

How much will it cost?

This is one of those "how long is a piece of string?" questions. However, we won't end it there and leave you in the dark.

Most companies have a budget for a day, week or month. We then select the most appropriate keywords which we think your target audience will enter into a search engine. For each keyword enter a price you want to pay per click (depending on where you want to be positioned). The higher your budget, the more click throughs, the more leads, the more sales.

It's important to remember that you only pay if a user actually clicks on the link to your website and is taken there. So only if they are interested enough in your summary and want to find out more about your products and services are they likely to click on your website link.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.

---

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Improved PPC Marketing Performance from Time-Tested 80/20 Principle

As marketers and business owners, we're always looking for "the... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More