Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .

When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.

When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.

The cost per click for Ad Words can be as little as five cents.

Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.

You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like.

Seven tips to getting the most from your Google Ad Word investment

1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed.

But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click - making them tremendously expensive to buy.

Rarely can a single word represent your product - so don't invest in these expensive single words.

2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.

They don't search for 'videos', but will instead search for 'video on scuba diving'. So instead of buying the very expensive word 'video', you would want to buy the ad word 'scuba diving video'. Buy phrases, not words.

3. Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That's when it will be the most cost effective.

If someone is actually looking for what you have for sale, then that's when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer.

In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered.

So don't just buy the phrase 'scuba diving videos'. Consider phrases such as 'learning to scuba dive', 'scuba diving training', 'scuba diving dvd', 'scuba diving information' . . . and other words and phrases that someone interested in learning more about the subject matter would use to search.

4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out.

If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.

When I do this, I have two browser windows open - one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list.

5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.

Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words.

Don't not use the spam approach in your Ad Words - these are a definite turn off.

6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.

7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs.

Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales.

Google Ad Words do work - if you follow a solid strategy and don't get into a bidding war with others for single words.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate - membership website software

---

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More