We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue! Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

---

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More