Businesses advertising alcohol either in TV or non-broadcast format need to ensure they comply with the new Alcohol Advertising Codes ("Codes"). The Codes for both TV and non-broadcast advertisements have now been published. All alcohol advertisements appearing from 1 October 2005 need to be compliant with the Codes. They include such things as:
Marketing communications should be socially responsible and should neither encourage excessive drinking nor suggest that drinking can overcome boredom, loneliness or other problems.
Care should be taken not to exploit the young, the immature or those who are mentally or socially vulnerable.
People shown drinking or playing a significant role should neither be nor look under 25 and should not be shown behaving in an adolescent or juvenile way.
Younger people may be shown in marketing communications, for example in the context of family celebrations, but should be obviously not drinking. Marketing communications should not suggest that drinking alcohol is a reason for the success of any personal relationship or social event. Links must not be made between alcohol and seduction, sexual activity or sexual success.
The wording of the Codes differs slightly for television advertisements although the meaning and effect would be the same.
If you require further information contact us.
Email: enquiries@rtcoopers.com
© RT COOPERS, 2005. This Briefing Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal advice should always be sought in relation to particular circumstances.
Full service commercial law firm based in the City of London specialising in Biotechnology Law, Employment Lawyers, Media lawyers, Entertainment Solicitors, Pharmaceutical Lawyers, Intellectual Property Law, Litigation, Corporate Finance, Copyright, Redundancies, Commercial Lawyers, Commercial Law, Commercial Contracts, Data Protection, property lawyers.
Contact us with any queries at enquiries@rtcoopers.com. Visit our website at http://www.rtcoopers.com
They do not allow the criticism of the president in... Read More
1) IS HAVING A DEMOCRACY MORE EFFECTIVE IN ADDRESSING POLITICAL... Read More
Well the title is absolute Bull Crap, but this article... Read More
Hitler received a legacy from his Rothschild relations in Vienna... Read More
..."history may judge us to be the real bully if,... Read More
The US-backed Road Map peace plan had no real chance... Read More
Many people do not understand politics very well. They often... Read More
I'm getting a little tired of being lectured by that... Read More
Federal Trade Commission Owes Industry and Entrepreneurs an Apology. The... Read More
Policemen in many US cities are taking their new authority... Read More
Former Senator, Daniel Moynihan, accurately summed up the situation when... Read More
The recent Jakarta summit of Asia and Africa brought remembrance... Read More
Many times our government regulatory over embellish problems in the... Read More
Earlier this month, I heard President George W. Bush and... Read More
This, of course, is a political decision. There is no... Read More
Is it just me or are you concerned that illegal... Read More
Just as everyone has breathed a sigh of relief at... Read More
Currently the US Army is having trouble recruiting. These problems... Read More
I propose a special Projection Device code-named: "TIPED". This system... Read More
We should all give much kudos to the Federal Trade... Read More
With pain rocking through my whole body today, I cast... Read More
The Second World War was the continuation of World War... Read More
The gun control debate in America is a battle between... Read More
What is the so-called "nuclear option" that Senator Bill Frist... Read More
With elections on the horizon and Blair looking tired and... Read More
The Republican Party became popular due to its view on... Read More
Are the junior attorneys in the Attorney General's office leaving... Read More
A SOLUTION FOR EMPLOYMENT PROBLEMS TO AID IN THE FIGHT... Read More
In a move that rocked the online world and left... Read More
The most exciting event in Slovenia last week was when... Read More
Recently I got to talking with a gentleman at a... Read More
"The only time I open my mouth is when I... Read More
Continued thoughts while driving down the road in a huge... Read More
Last week, I began my look ahead to the 2008... Read More
The second amendment to the U.S. Constitution guarantees every American... Read More
The newest pebble reactors are easy to build and manage... Read More
Do you really want to get ahead in your life?... Read More
For the business community 9-11 changed everything. In our company,... Read More
As we increase our populations every new soul will require... Read More
Public utilities and a problematic issue on the allowance of... Read More
Well here is a great new product, we first saw... Read More
There is a lot of debate about who made the... Read More
Previously Senator Dick Armey and his staff in 2000 to... Read More
I hope to provide a starting point for the serious... Read More
The most damaging factor to our economy today is the... Read More
Industrial Recruiting. The absence of a state income tax in... Read More
In order to build a stronger, more self-sufficient America, America... Read More
It is important as populations expand to work on the... Read More
This is the second of a series of four articles... Read More
I. WARS ARE BASIC CONFLICTS OVER LAND. II. BOUNDARIES. THE... Read More
Washington DC council member David Catania actually suggested that the... Read More
The Iranian elections are certainly interesting indeed. The ruling party... Read More
An irresponsible Chinese General made a very telling comment recently.... Read More
Often we see protests at the sites of global leader... Read More
Incompetence is all too obvious at the trade shows of... Read More
THE ECCLESIASTICAL GRANT:There are good things done by the hegemony.... Read More
In 1966, Dr. Carroll Quigley, a professor of history at... Read More
The United States and other first world nations have been... Read More
Unions are angry at the high salary of the executives... Read More
Many times our government regulatory over embellish problems in the... Read More
The civil war in Iraq seems to be much more... Read More
Close to 500,000 people - one in four - live... Read More
We are having a problem in America with Public Notaries,... Read More
As global warming continues to escalate the concerns of today's... Read More
I. The FactsJust days before a much-awaited donor conference, the... Read More
How can any human being today, anywhere in this world,... Read More
Political |