How to Create an Interest Story for the Press

What makes a good interest story?

An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.

Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.

An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Networking: Is Your Approach Too Self-Centered?

It's a classic mistake by networkers: their approach is focused... Read More

Keys to Successful Networking While In Transition

Let's be real. With other pressures of life upon us,... Read More

Mary Kay Ash Did It Best... (The Networking Factor)

"The Networking Factor, Everyone is important!" This slogan reminds me... Read More

The A-B-Cs of Networking

In the workplace - and when dealing with workplace matters... Read More

The Quest for Passive Income

Passive Income, residuals, royalties three ways to get paid multiple... Read More

What a Leads Exchange Group can do for You

What is the definition of a leads exchange and how... Read More

Hey, Whos the New Guy? How to Make Guests and First Timers Feel Welcome

The New Guy is a person we all know. And... Read More

Should You Offer Commissions For Customer Referrals?

As a small business owner you may find yourself in... Read More

How to Shmooze

Definition: talk idly or casually in a friendly way Value:... Read More

9 Ways to Spice Up Your Nametags for More Engaging Conversation

Nametags are worn for a variety of jobs and functions,... Read More

Increasing the ROI on Your Networking

Networking requires an investment of time, money and effort. Here... Read More

What Has Networking Got To Do With Joint Ventures?

What has networking got to do with joint ventures? "PLENTY"... Read More

Giving the Gift of Your Name (The Networking Factor)

Although, this is about giving the gift of your name... Read More

How to Get Ahead in Your Career

Bigger Better Deal. That's what everyone always hopes will come... Read More

Communication Is A 2-Way Street (The Networking Factor)

The Personal Touch 1There is a simple art to networking... Read More

When Gifts Say More

What's a gift mean? If you're like me, you probably... Read More

Building Business Relationships in a Roomful of Strangers

You approach a stranger at an association meeting or industry... Read More

Unforgettable First Impressions Part 3: Time is (Not) On Your Side

You only have three seconds?Connect in under a minute?People decide... Read More

10 Top Tips for Successful Networking

1. Recognise the importance of networkingAsk any successful business person... Read More

Are You Really Listening: The Importance of Strong Communication Skills

Let's face it, when most people think of IT professionals,... Read More

How to Turn Water into Lemonade by Giving a Flavored Answer to a Fruitless Question

I remember the first time I opened the fridge to... Read More

Lesson 69 - When Networking Events Fail

The StoryIn a quest to create strategic alliances, coalitions, and... Read More

Business Networking ? Extroverted Web Weaving for the Introvert

If you have been in business for any amount of... Read More

Networking: Strangers, Friendship, and Business Growth

You already know that uncomfortable feeling, that knot in your... Read More

Networking to a New Life

Research shows that talking to strangers -- not people in... Read More

Why Cant I Remember Your Name?

You're terrible with names. You forget someone's name within ten... Read More

Where to Find a Cash Windfall of $10,000 - $1,000,000 - You Never Knew You Had

There is a rather famous true story called "Acres of... Read More

The Five Step Formula For Getting Prospects to Call You

Are you tired of prospecting for new business?Are you sick... Read More

Social Networking: A Link To Like Minds

Not all dot-com dreams died when the Internet stock bubble... Read More

How to Keep from Sounding LIKE Totally Stupid

June is reality check month. Lots of the resolutions have... Read More

Come Home Rich - How to Get the Most out of Your Next Conference

Success in your career depends upon how well you manage... Read More

Four Brainless Self-Promotion Techniques To Avoid

Many workers think that their hard work will speak for... Read More

Two-Step Your Communication

Ever use someone else to get your message out?For example,... Read More