How to Announce a New Product

How can the introduction of new products affect the way I network at meetings?

When I have a new product to launch, I make sure that I have a 20 to 30 second pitch ready for the next networking event I attend. I also make sure that I have a supply of product announcements offering a free sample. As I work through the crowd, I make sure that I am talking to a person that could use my product, by listening carefully to what they have to say, and if the product does not fit I go on to the next conversation.

The important thing to remember is that you should not force your product onto everyone you talk to. You have a job to listen intently to what they have to say and then make a judgment as to the fit of what you have to offer. Sales of new products are not made or broken through networking events, they are simply introduced so that the next time an event occurs and you have product to display, some attendees will be aware of your offering. The best thing is to make sure that you are excited about your product or service, you are an expert in the field, and that you are able to deliver what is promised. All three need to be present while attending an event and making the product introduction. If one item is missing, the product is not likely to be well accepted.

Sometimes a networking event will allow participants to have a display booth. In that case, you should make sure that you have a table or share one and offer tests or trial sizes with feedback forms. It is one thing to give out the product; it is another thing to get feedback on its application. Never give out anything without having a way to contact the potential product user.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Five Best Ways To Build A Network

I have been working from home on the internet for... Read More

Real Business Networking Doesnt Happen at Networking Events

Real networking isn't about handing out business cards at a... Read More

How to Find Participants for a Trial Run

Why is a network meeting the best place to get... Read More

Networking: Is Your Approach Too Self-Centered?

It's a classic mistake by networkers: their approach is focused... Read More

Why Arent You Talking to Me?

Your nonverbal communication talks before you do. Only seven percent... Read More

Networking: What the Heck is a Ryze?

If you're new to the internet marketing club, you may... Read More

Hey, Whos the New Guy? How to Make Guests and First Timers Feel Welcome

The New Guy is a person we all know. And... Read More

Networking Know-how

Successful networking requires the understanding from the get-go that it... Read More

How to Make the Most of Those First 30 Seconds

Did you just meet the most important person in your... Read More

The A-B-Cs of Networking

In the workplace - and when dealing with workplace matters... Read More

How to Keep from Sounding LIKE Totally Stupid

June is reality check month. Lots of the resolutions have... Read More

Networking for Wallflowers: How to Profit from Getting into the Crowd

The two most common complaints about networking are: 1) I... Read More

Growing Your Network of People Can be Easy and Fun!

A few years back when I moved to Charlotte, NC... Read More

62 Ways to MAXIMIZE Your Approachability

If you walk into your local bookstore and pick up... Read More

Social Network Software

My neighbor ? a lovely man I've known, and have... Read More

Did You Market Yourself Today?

"If you build a better mouse trap - the world... Read More

The Power of Word of Mouth

Most of us remember the commercial that said, "I told... Read More

You Can?t Spell Networking Without Serendipity

"Fear not to entertain strangers for by so doing some... Read More

Who Are You and What The Heck Do You Do?

A few years ago, I was attending a family function... Read More

The 4 Actions of Awesome Hospitality

These Actions of Awesome Hospitality? will help you manifest the... Read More

Mother Said - Wash Your Hands

Think health articles are boring? This one isn't, so read... Read More

Are You Leveraging Your Business Network?

Just yesterday I received an email from a colleague telling... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just... Read More

Mobile Car Wash Companies; Trading Tips

If you run a mobile car washing firm we recommend... Read More

Politics, Religion, Race; Conversational No-No?s in Business

Do not destroy all your positive displacement and high energy... Read More

Are You Building Relationships Online?

How's your relationship?I'm not prying into your personal life, so... Read More

Four Brainless Self-Promotion Techniques To Avoid

Many workers think that their hard work will speak for... Read More

Develop a Great Network - Pay It Forward for Maximum Success

Who needs a network of people to talk to about... Read More

Ten Simple Steps to More Customers with Better Networking

Networking is a great way to meet people in a... Read More

It Pays to be Friendly

Most small business people do not take advantage of human... Read More

Giving Referrals to Get Referrals

One of the best ways to get a referral is... Read More

The Festive Season: Your Networking Opportunity

The festive season is a great time to sharpen and... Read More

Alliances: More Than A One Way Relationship

What is the biggest advantage of forming an alliance?Everyone has... Read More