Quality Beats Quantity Every Time

Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).

For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.

Be wary of "massive action" techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed "information police").

Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients.

In order to be effective in the promotion your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?

What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?

It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know... throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity.

It seems that a great many webmasters have not stopped to ask themselves the all-important question...What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a "showcase" for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy flash graphics and build a brand name.

One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.

If you're a business, the purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take.

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.

---

Buy MLM Leads With A Bit Of Caution

You can buy MLM leads from a variety of sources... Read More

Is Email Marketing Still An Effective Option For Network Marketing?

With email filters, blockers, and simply tons of unsolicited email,... Read More

The Value Of Networking With Other Moms

There are many moms that have made the decision to... Read More

How to Choose a Network Marketing Winner

The idea of using a network-marketing program to generate extra... Read More

Hey, I Have A Prospect! What Should I Do Now?

If you are in multi level marketing system, you have... Read More

MLM Recruiting- MLM Online Recruiting 101 for Network Marketing

Recruiting on the Internet in MLM is very popular! Yet,... Read More

Fresh MLM Leads Are Right In Your Own Neighborhood

Now that you have started your own MLM business, fresh... Read More

Network Marketing Success- Network Marketing Success Vault Secrets

Network Marketing Success is very elusive, as most do not... Read More

The Why Factor In Network Marketing Success

In the popular Reality TV show, "Fear Factor", contestants recruited... Read More

Duplicating With the Color of Your MLM-Chute

Richard Bolles, created the hugely popular What Color is Your... Read More

The Tortoise and the Hare

Once upon a time in Marketing Square, there lived a... Read More

Three Very Key Aspects Of Successful Network Marketing

Network marketing has many aspects, but promotion, persistence, and patience... Read More

Home Based Network Marketing

Working at home in network marketingHome based network marketing has... Read More

How To Get Free Publicity For Your Home Business

Did you know you can get free newspaper and television... Read More

MLMs: Waste of Time, Or Goldmine?

When most people think about Multi-Level Marketing, they envision slick-talking,... Read More

Network Marketing Training - MLM Success Secrets to SCORCHING MLM Leadership

As far as your Network Marketing business, Let me ask... Read More

Three Network Marketing Mistakes That Destroy Down-line Growth

I was really shocked to learn...That Network Marketing (NWM) Distributors... Read More

Why Would Anyone Consider Network Marketing

Extra income, extra income, extra income! Residual income, residual income,... Read More

Still Seeking Network Marketing Success?

Network marketing success does come to many people and to... Read More

MLM Success Training- Money in MLM - The Three Things It Magnifies

Money is a magnifier.That is an awesome thought! And so... Read More

Advice For Selecting A MLM Home Business Opportunity

Looking for a MLM home business opportunity to start your... Read More

EXPLODE Your Network Marketing Team Into An INCREDIBLE Recruiting Machine!

Let's face it! Most people who join a Network Marketing... Read More

Tips to Setting Boundaries: Making Your Office Your Own

The American Dream. Quitting your 9-to-5 job to start your... Read More

MLM Training Tools:The Top 10 Resource Sites in Network Marketing for MLM Tools

There are many great MLM Tools that are available, and... Read More

I Was Loosing a Lot of Money with MLM... What I Changed to Keep that Money in My Pocket!

Hello everyone,I've been around in network marketing for a few... Read More

How To Succeed In Network Marketing (PART 1)

How to succeed (and fail) in Network Marketing. (PART 1)When... Read More

MLM and the Internet, What A Perfect Match!

In the good old days back in the 80s, MLM... Read More

Finding The Right Business For You: Sales

Sales are essential for any business to survive. That's no... Read More

Network Marketing Evaluation - The Truth Factor

Network Marketing ? The Evaluation for Success.There are some serious... Read More

Multi Level Marketing (mlm)... Is It Taboo?

So you are interested in working from home and of... Read More

Network Marketing Lets You Use Collaborative Approach - and Get Leveraged Earnings

By helping others to grow their business you ensure growth... Read More

Network Marketing Training - The Sounds of Extraordinary MLM Success

What does MLM Success REALLY sound like?Success basically in Network... Read More

MLM Survival Guide-Tips, Tricks & Traps Revealed

The purpose of this guide is to provide a step-by-step... Read More