You must understand this next statement:
The successful network marketing company is "Product Focused and Business Driven."
What does that mean? It means that your company must always be products and services focused, but driven by the business opportunity.
And your products and services must be the "anchor" of your MLM business.
If you are looking at a company that has bad products, so goes your business. You MUST be sure your company has QUALITY Products! QUALITY creates part of the VALUE in the prospect's mind!
Your products create the value to the consumer, and you must be able to talk intelligently about what your are offering to them.
There are many types of products to market in MLM:
Nutrition. Skin Care. Technology. Vitamin Drinks. Legal Services. Internet Malls. Toys. Food. Cars. Real Estate. Computers. Educational Materials. Make up and Cosmetics. Water Filters. Air Filters. Cell Phones. Long Distance. Electricity. Diet and Weight Loss products. Anti Aging Products. Music. Books. Scrap Books. Religious Materials and Products. Clothes. Personal care items. Mortgage Services. Financial Services.
The list of MLM Product Possibilites is almost ENDLESS.
But here is a warning:
Do Not get too detailed about your products and services you choose, no matter what you choose to sell. You see, people really don't care, for the most part, about the ingredients or technical aspects of your products and services.
INFERNO Secret:
Most people have one question about your products and services?"How are they going to improve my life, and do they really work?" This should drive your choice of products.
Your job is to educate, NOT SELL, the customer on the merits and value of your product and service line. If you educate them, and you will learn later in PassionFire how to do that, you will find them much more open to trying them.
The Rules of MLM Product Selection.
What type of products and services does your company provide you? You must know what we at PassionFire call the "Rules of MLM Product Marketing," to help you select the products right for you.
There are 4 of them:
1) "The Rule of Details."
Don't get lost in the details of your products and services?get lost in the VALUE that they bring to the customers life. Learn about what you are marketing, but then blend that in with how it will help CHANGE their life.
2) "The Rule of How to."
You must understand how your products and services do work, but only to the point of being able to talk intelligently about them. Don't overwhelm the prospect with your knowledge, but EXCITEMENT about the products.
3) "The Rule of Focus."
Keep your focus on the MAIN product and services?.if there are a LOT of them, keep your focus on the ones that are the main ones, and learn about them, and master what you need to talk about them. The others, you need to be aware of, but keep your focus on the MAIN ones, and know how to talk about them.
4) "The Rule of Value."
You will never market any products to anyone if they don't see VALUE in what your products. Know what the value is to the consumer with your products, and know, when it is prudent, the overview details of the products to enhance the value of your products.
The 2 Kinds of MLM Products.
Ok.
What kind of products and services are there out there?
Basically 2:
1) Tangible.
2) Intangible.
Tangible:
These are the products you can TOUCH, SEE, SMELL, and TASTE. They are the ones you can hold in your hand, like make up, vitamins, diet powders, cleaning solutions, part favors, toys, and the list goes on.
And the Tangibles are the biggest portion of the industry, especially the supplement portion,because most people like to market what they can TOUCH and FEEL.
Intangibles:
Intangibles are the products and services you CANNOT touch, see, and feel. They are the services like Internet services, Legal Services, Tax services, Life Insurance services, and similar types of products and services. It is a very fast growing part of the MLM industry.
These products you need a little more detail knowledge about them as to show the customer they can provide VALUE to their life. And the understanding of HOW they work will provide some good conversation with your prospects on the benefits of owning your services.
You need to ask yourself some questions about your products.
"What would be my favorite product and why?"
"How would my products benefit people and change their life?"
"What products does the company sell the most of?"
"What is the average price of each product?"
"What has some great testimonials about your products?"
""How large is the market for your products and services?"
"Who is your competition?"
"Why would somebody want your products?"
"What products seem to have the most SIZZLE about them?"
Most MLM companies have multiple products, and the one you like the most, you will be the most PASSIONATE about, and will talk about the most.
INFERNO Secret:
The product you have the most PASSION about, you will create the most value for.
The Passion Value Rule for Network Marketing Products.
That is what we call the "Passion-Value" Rule. Know what you are the most passionate about, and you will have the most "Emotional Attachment" to, and that would be the product you will be most likely to talk about the most.
Know your products ands services line that you choose. Understand the overview of them, and focus on the MAIN ones, and keep your focus on those for the most part. Have and understanding of the other products and services, but usually, 80% of your volume will be done by 20% of the products. Keep that in mind.
Doug Firebaugh / PassionFire Intl
(c) 2005/ all right reserved
http://www.passionfire.com
Doug Firebaugh is one of the top MLM trainers/speakers/authors in the world, with over a million people a month reading his training ezine. He spent 13 years fulltime in MLM, and the last 7 years has been traveling the world training and speaking. He lives in Birmingham Michigan, and you can receive a FREE subscription to the MLM Success HEAT Training Letter at: http://www.passionfire.com/pf_heat_4.html
Contact: doug@powerfire.com
Here are the next 26 tips of the BLAZING Top... Read More
How many times have you found yourself in one or... Read More
Are you fooling yourself into believing that you actually are... Read More
The Power of MarketingWhen you hear the word "marketing" what... Read More
Unified MastermindForget big brother. He no longer cares.Once upon a... Read More
I kept six honest serving men, They taught me all... Read More
Network marketing companies are mushrooming up everywhere these days. It's... Read More
Many Network Marketing distributors overlook for some reason the small... Read More
Network Marketing is the most POWERFUL business model on the... Read More
There are those in the Network Marketing industry who would... Read More
Looking for the best MLM network marketing opportunity for you?... Read More
In the popular Reality TV show, "Fear Factor", contestants recruited... Read More
Being a successful MLM distributor requires hard work, a determination... Read More
How to succeed (and fail) in Network Marketing. (PART 1)When... Read More
Time moves very fast and time is money, as they... Read More
1. SimplicityThe network marketing opportunity must be simple in design... Read More
What are the characteristics of the Best Mlm Leads? This... Read More
Internet based network marketing is a rewarding business for those... Read More
There are three basic concrete points that should be followed... Read More
When considering whether or not to start a MLM business,... Read More
This is the fact of the world : People need... Read More
When you ask any professional or a work at home... Read More
Money is a magnifier.That is an awesome thought! And so... Read More
"Finding these three letters: W. H. Y. will guarantee you... Read More
Internet marketing has had phenomenal growth and this trend will... Read More
About once a week, I get someone struggling to build... Read More
Man.That project is finally finished! And what would it be... Read More
The network marketing industry is undoubtedly one of the best... Read More
So many times we have seen in this industry people... Read More
Network marketing is hard. Don't kid yourself and truthfully don't... Read More
"Persistence is needed, but Patience is a MUST." Ben Johnson-... Read More
Do you look like a professional Network Marketer? Do You... Read More
This is an interested point I read in the Book... Read More
The success in your MLM career depends to a great... Read More
"Persistence is needed, but Patience is a MUST." Ben Johnson-... Read More
There are still real money making opportunities mlm style available... Read More
So you are interested in working from home and of... Read More
Niche marketing is a manifestation of how much internet marketing... Read More
If you have ever had a hard time getting a... Read More
It happens everyday.Network Marketers go out, and get shot down.... Read More
Online parties are quickly becoming the better alternative to the... Read More
Many people get started in network marketing because they see... Read More
There is a Myth, a Lie, a Bogus concept that... Read More
"I am a freedom fighter. All of us in the... Read More
Now that you have started your own MLM business, fresh... Read More
The words, "I quit..." have never been more costly.Network marketers... Read More
Network marketing advertising is necessary to attract quality leads to... Read More
Yes, there's a problem out there with MLM programs... not... Read More
Network Marketing, also called MLM or Multi-Level Marketing, can be... Read More
The Power of MarketingWhen you hear the word "marketing" what... Read More
An MLM leads list is simply the list of prospective... Read More
Abraham Lincoln said "You can fool all of the people... Read More
MLM or Multi-Level Marketing is a home-based business. It involves... Read More
Looking for a MLM home business opportunity to start your... Read More
Does this sound familiar...?You have taken ALL of the company... Read More
What does MLM Success REALLY sound like?Success basically in Network... Read More
Some people are addicted to talking.A mere interjection, comment, the... Read More
You may wish to buy MLM leads from a reputable... Read More
Terms such as Network Marketing, 'MLM', and Multi Level Marketing... Read More
One of the most important things to remember to have... Read More
What difference does it make to you if the sales... Read More
The network marketing industry is undoubtedly one of the best... Read More
The MLM Rule of Life.Here is a sad rule of... Read More
Network marketing has many aspects, but promotion, persistence, and patience... Read More
When looking at MLM and network marketing opportunities, don't consider... Read More
Many people want to get into multi-level marketing without knowing... Read More
Network Marketing |