8 Reasons MLM Distributors Fail

There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.

Here are a few that I can think of right off the top of my head:

NOT TREATING IT LIKE A BUSINESS...

Network marketing or MLM is just another method of distribution of a product or service. It is a "business" in every sense of the word. Many new distributors do not realize that all the same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business.

UNREALISTIC EXPECTATIONS...

Unfortunately, this industry has the reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to the industry, the recruiting distributor, and to the prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find the right prospects for their organization. They require that the prospect jump through a lot of qualifying hoops to become part of the team.

NOT BEING TRAINABLE...

If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often the worst choice you can make for potential team member. They often think they must "re-invent the wheel" to conform with their selling experience. Your successful upline "knows" how to work your business. Follow their lead and duplicate the already successful system.

POOR CHOICE OF UPLINE...

Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement the systems necessary to support YOU... then you have the wrong sponsor. Your sponsor, in the truest sense of the phrase, is your "partner in success". A bad one can stifle your success... a good one can skyrocket your profits and greatly shorten our learning and selling cycle.

If you have a sponsor who is not serving your needs then work upline until you find someone who will give you the support you need...and have every right to expect.

POOR CHOICE OF COMPANY/PRODUCT...

Always look at the product first. If you would not "willingly" buy the product and enjoy it's benefits... why do you think anyone else would? Marry the product with your own interests and needs. If you are interested in wellness, health & fitness, etc. then select a company who has a leadership position in these product lines. Don't try to sell something you can't get enthusiastic about... and which does not fill a proven need in the marketplace. Never mistake the "comp plan" for the opportunity... the opportunity is in the product. The most lucrative pay plan in the world will not pay you a dime if you cannot sell the product... and the customers do not willingly re-order.

NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...

Your success or failure with any MLM will be greatly determined by the "consumability" of the product. If the product is a "one-time" purchase the success of the MLM model is doubtful. Residual income depends on the consumability of the product.

YOUR OWN LACK OF DISCIPLINE & PATIENCE...

No business becomes successful instantly. MLM is no different. You should become involved with any MLM only if you are willing and able to commit a minimum of one year of hard work to the building process.

YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS...

Building any business requires a certain commitment of time and money to succeed. You must make available a minimum number of hours per week to "work" the business... and you must be willing to invest the money necessary for advertising, supplies, lead generation, etc. MLM is NOT a get-rich scheme, despite the wild claims made by some. Network marketing IS a business that requires the same level of dedication that getting to the top of any Fortune 500 company takes.

With MLM, however, YOU own the company and there is no arbitrary boss determining your worth.

© Copyright 2004-05 Thom Reece All Rights Reserved

Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing creative agency in Hawaii. His primary websites, the On-Line Marketing Resource Center (http://www.e-comprofits.com) and MaxxMLM.com (http://www.maxxmlm.com), and Opportunity Universe (http://www.OpportunityUniverse.com) are visited daily by thousands of entrepreneurs seeking answers to marketing challenges. Thom can be reached by email at: thom@e-comprofits.com

---

3 Step Blue Print to Internet MLM Business Success

When I build my internet mlm business, many of my... Read More

How to Succeed in MLM Without Really Trying

How do you succeed in MLM without really trying?... you... Read More

The Network Marketing Secret

So, what is this Network Marketing secret really about?To illustrate... Read More

4 Unfortunate Myths About Online MLM

Experts and newbies are alike in misunderstanding the way online... Read More

New Style Network Marketing - Why Professionals are Rushing to Join!

There is absolutely no doubt. Network marketing or multi level... Read More

Invest In Yourself, Invest In Your Future

Commonly held wisdom tells us that it is a very... Read More

The Power of the A-Z Presentation

When someone asked me, 'John, what is the #1 reason... Read More

What is MLM ?

Multilevel Marketing is one of the fastest growing yet most... Read More

Quality Beats Quantity Every Time

Back in the early days of developing my home based... Read More

To MLM or Not to MLM?

I was posed a question the other day about MLMs,... Read More

How to Avoid Losing Money to Affiliate URL Thieves!

If you are promoting your affiliate URL on the web... Read More

25 Proven Strategies For Improving Your Telephone Results To Build Your MLM Dowline

1. Reap what you sow! What does that mean? It's... Read More

Finding The Right Business For You: The Right Product

Okay - you've decided to take the plunge and get... Read More

The Big Dream Life

It's 9:36 am when your eyes suddenly pop open. You... Read More

Sales Vs Recruitment in Network Marketing

Some networking companies are built around gaining customers, some around... Read More

Network Mktg: The Day I Peed On The Principals Desk, I Learned a VERY Important Marketing Skill

All your life, you've heard:"Bite your tongue." "Turn your cheek."... Read More

Why 95% of MLM or Network Marketing People Fail with Their Home Based Business

Every MLM or network marketing operation offers the same promises... Read More

How Is The Work At Home Business Best Suited With The Main Aspects Of Our Life?

When you ask any professional or a work at home... Read More

Invest In The Top MLM Companies

When considering starting a home-based business, the top MLM companies... Read More

MLM Recruiting Success: The Ultimate Objective in Network Marketing Recruiting

If you've been in this business for any length of... Read More

MLM Training Tools:The Top 10 Resource Sites in Network Marketing for MLM Tools

There are many great MLM Tools that are available, and... Read More

MLM Tools To Generate Repeat Business

The MLM tools to grow your MLM home business can... Read More

What are MLM Leads?

Multi-level marketing (MLM) is a type of direct marketing that... Read More

How to Build Your MLM Business by Not Talking

In my last article entitled "How to succeed in MLM... Read More

MLM Network Marketing Success Secret - Own The Product

Did I hear you say that these are not your... Read More

I Was Loosing a Lot of Money with MLM... What I Changed to Keep that Money in My Pocket!

Hello everyone,I've been around in network marketing for a few... Read More

Finding Network Marketing Leads

Getting a network marketing lead.Getting a network marketing lead is... Read More

Network Marketing Offers ? Which One Should You Pick?

Network Marketing is awesome! It's a powerful 75-billion-dollar-a-year industry, practiced... Read More

MLM Leads- The Top 10 Realities of Working MLM Leads

What is an MLM Lead? And why would you need... Read More

The Launch of the Next Wave in Affiliate Programs, Network Marketing, MLM, Direct Sales and Internet

For years, industry experts have been predicting that video was... Read More

Creative Marketing for Home Businesses

Okay, so you're working from home and you need a... Read More

Earn More and be Financially Free through Network Marketing

People have been finding ways to make money to make... Read More

How To Run A Successful Home Sale Party

Coaching the HostPlan to spend some time with your Host... Read More