So you've gotten the training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing ? aggressively even!
But still, no one's exactly beating a path to your door. Kind of make you wonder what you're doing wrong.
Chances are you're doing everything right. The only thing that may be missing is a broader chance for the public to really get a taste of which you are. You need to build relationships with these folks. Yet, how can you do that without actually coaching them first?
Enter the big solution: workshops.
Holding workshops targeted to your niche is an excellent way to give your larger audience a real taste of what you do. The full 3-hour, or full-day format of a workshop gives your audience a chance to sit back and observe you at work. Not only that, if you've shaped your workshop to fit your niche, you'll find yourself with an excellent database of interested potential clients. You'll also be able to test the drawing power of your niche quite graphically, and learn the most effective ways to reach these folks. One psychotherapist I know In New York City built a thriving practice simply by leading three workshops about Jung and dream analysis.
An added perk: when you lead workshops, you get all kinds of terrific stories you can use in future articles, books, and speaking gigs. Three best-selling self-help authors I know actually lead workshops for this reason alone.
That said, there are a few key things that must be in place to turn your workshop the client magnet that it can be.
1. Give yourself and your workshop a brand name. Some of the most successful I know of are "The Ezine Queen", "The Comfort Queen", "Marketing Shaper", "The Publicity Hound", "Authentic Promotion", and "The Grok". These are ownable, distinctive names that let people know exactly who you are ? (well, maybe not The Grok.) One thing's for sure? these folks, especially the Grok, are not easily forgotten.
2. Teach with your heart on the line. The teacher who cares the most wins ? so come prepared, give it your all, and don't say good-bye until literally everyone in the group has had some kind of breakthrough.
3. Hand out plenty of handouts. Class notes, additional resources, your own articles, forms, great quotations, etc., are essential marketing tools. Every one of them should have all of your contact information on them, including your brand name, email, website, all phone numbers, and fax. Put them in a snappy folder with a sticker on the cover that bears, yes? your brand name ? and website. Then staple your business card to the inside of the folder. And be sure to include a well done one-sheet or brochure about your coaching services.
4. Give away a free coaching session during the break. Simply pass around a hat or jar to collect business cards as folks come in (they can also substitute name and email on paper.) Then draw your winner just before the break, which gives you the opportunity to give your coaching a discreet plug. This technique is especially helpful if you're doing your workshop in a venue where you have not done registered the class, and you lack contact info for the group. That nice jar of business cards gives you fodder for your database.
5. Don't oversell your coaching. Just mention it a few times lightly, and let the truly interested approach you. Better yet, instead of selling it, tell some stories (protecting confidentiality, of course) from your practice that demonstrate what you do. That gives you the power of attraction, as opposed to the stink of the hard sell. If you do your job effectively, they will come.
6. Stress the importance of getting support at some point in your presentation. Support is one thing that most people really deny themselves, yet that is so critical to success. And what better support is there than coaching? Seed it lightly but firmly in your talk.
7. Continue to do your workshop in any appropriate market. Nothing builds a base of clients like consistently getting out there. Your name gets heard, and your brand registers each time it does. You can travel locally or globally with this. But make a point of researching different markets to find your perfect group. I do this by seeing where other comparable workshop leaders are doing their thing, and I observe how they market themselves to these groups. Then I set up comparable tours.
For more information about how to create, book, fill and lead your own workshops, go to http://www.howmuchjoy.com/tangfacil.html
Copyright 2004 Suzanne Falter-Barns
About The Author
Suzanne Falter-Barns free ezine, The Joy Letter, brings you a crisp, fresh burst of inspiration for your dream every week or two. Sign up at http://www.howmuchjoy.com/joyletter.html
The network marketing industry is undoubtedly one of the best... Read More
A List for MLM Success.That is what I am talking... Read More
It seems home based opportunities are a bit more common... Read More
Home-based businesses generally lack the large marketing budgets of bigger... Read More
Placing your products on consignment in a hair salon, clothing... Read More
There are many great MLM Tools that are available, and... Read More
Truth on mlmWhen you think about it the truth on... Read More
If you are in multi level marketing system, you have... Read More
The downline group I was honored to help lead was... Read More
"But, these people are telling me NO and I don't... Read More
There are many different reasons why people choose to get... Read More
by Doug FirebaughIt truly is the Network Marketing Paradox. I... Read More
Hi! My name is Janice Byer and I am the... Read More
MLM Network Marketing Training -MLM Success- The Biggest People Principle... Read More
Many people that bad mouth MLM industry use the pyramid... Read More
Many affiliates online give up as quickly as they join... Read More
Do you look like a professional Network Marketer? Do You... Read More
What is an MLM Lead? And why would you need... Read More
Have you ever gone to a networking event and talked... Read More
When you say network marketing immediately the main stream public... Read More
As with any other start up, a new multi-level marketing... Read More
The workathome mlm network tool can be used to generate... Read More
You already registered as a member of company, lets call... Read More
With email filters, blockers, and simply tons of unsolicited email,... Read More
Recruiting on the Internet in MLM is very popular! Yet,... Read More
IntroductionDown lines, up lines, overrides and spill over. Understand? Of... Read More
Once upon a time in Marketing Square, there lived a... Read More
He (or she) who is the first to fail a... Read More
"Finding these three letters: W. H. Y. will guarantee you... Read More
There are many ways to build an MLM business, and... Read More
Coaching the HostPlan to spend some time with your Host... Read More
Action is the Key!It is true of all business. But... Read More
Put simply, Network Marketing is just a way for businesses... Read More
If there was a way that you could guarantee to... Read More
Simply put, in network marketing as in many more traditional... Read More
Network marketing companies are mushrooming up everywhere these days. It's... Read More
This article is dedicated to novice entrepreneurs who are struggling... Read More
By Combining 3 Free Online Tools you will learn to... Read More
In multi-level marketing (MLM), one of the goals of the... Read More
Abraham Lincoln said "You can fool all of the people... Read More
The MLM Business you are REALLY In.In network marketing, you... Read More
The Power of MarketingWhen you hear the word "marketing" what... Read More
Two Things (Maybe Three):1) Over the course of this on-line... Read More
Working at home in network marketingHome based network marketing has... Read More
Network marketing is hard. Don't kid yourself and truthfully don't... Read More
You may wish to buy MLM leads from a reputable... Read More
Commandment 8KindnessJust as courtesy is contagious, kindness often begets kindness.... Read More
If you've never had the experience you're very lucky....You just... Read More
The success in your MLM career depends to a great... Read More
Network marketing or sometimes known as Multi Level Marketing (MLM)... Read More
The first time i went for my network marketing business... Read More
Why is that the case? We have a University system... Read More
There is a phrase in MLM Recruiting that we call... Read More
Finding balance in your close business relationships... talk about a... Read More
Failure.The word almost makes me want to throw up. Because... Read More
Have you ever gone to a networking event and talked... Read More
Network marketing is Simple, but doing the old way (i.e.... Read More
When a person knows and knows not that he knows.... Read More
(or how I increased my monthly revenue while sitting at... Read More
What does MLM Success REALLY sound like?Success basically in Network... Read More
There are many people out in the MLM industry that... Read More
The question all new Network Marketing Distributors ask when they... Read More
Many people get started in network marketing because they see... Read More
One of the most powerful secrets to recruiting in network... Read More
The MLM Rule of Life.Here is a sad rule of... Read More
Talk about total dumbness. I wasted over $3,200 and maybe... Read More
Network Marketing |