Taking iPod Culture into Clubs as Well as Cyberspace: Jonny Rocket Interviewed by The G-Man

Already making plenty of noise in the marketplace is a new concept called Playlist, which exists both as a club and as an online music competition (see www.ipod-dj.com for details on how to enter and what you can win).

Playlist is attracting attention for several reasons. First, as a part of what some are calling "iPod Culture," Playlist is helping disseminate music to a wide audience. And second, many of us just love the Warholian idea of a bunch of people showing up at a club to be a DJ for 15 minutes of fame.

So far, the Playlist club is only in London, but you can expect them to go global soon because this concept takes social networking and marries it to a party context. And who doesn't like a nice loud party?

Briefly, here's the rundown on the two forms of this new phenomenon:

BRICK-AND-MORTAR PLAYLIST.

You arrive with your favorite 15-minutes of music on an iPod or other digital music player, sign-up (first come, first served) and you play your songs through the club's sound system.

Or you sign up to be a judge of the quarter-hour sets. The best DJs win extra set time and prizes.

Or you just drop by the club and dance.

CYBERSPACE PLAYLIST.

Anyone can register at the Web site and send a 15-minute playlist for judging. Again, there are prizes for the best set. Playlist does not yet feature streaming, downloading or Internet radio broadcasts, but you can bet that these are coming soon.

A BEHIND-THE-SCENES CHAT.

I spoke with Playlist's co-creator, Jonny "Rocket" Evans, who is excited by the unpredictability of his new venture. "What will happen at Playlist? That's just it. We don't know what will happen." Evans is happy to let the audience take control. "We can't say what the music will be, except that it will be diverse. We think it'll appeal to people with broad musical taste, a sense of humor and the desire to have fun. We also think we'll attract artists and musicians, who will want to explore the creative potential of the whole idea."

Evans sees the Playlist concept as inevitable. "I think music is about to enter a new boom time. It's going to be very interesting, because digital downloads (legal and peer-to-peer) have reinvigorated interest in music, and I think the most recent US album sales and downloads figures from SoundScan show this. This also encourages a sense of diversity in the music-loving audience. We think this is going to mean people want the unexpected. And this is why we think the Playlist idea is an idea that reflects its time."

The current consolidation of major media across the globe is somewhat counter-balanced by the Playlist concept. As Evans notes, "In the case of radio, for example, commercial radio playlists are designed to appeal to a particular demographic, which musician and music tsar Feargal Sharkey describes as 'Teenage girls,' as this group statistically buys the most music. And that's not good for music. We think we live at a point in time when digital diversity will propel music sales beyond anything ever seen before. And we really, really like the idea of harnessing a personal technology such as the iPod in a way that transforms it into a collective, social activity such as Playlist."

CHANGING TIMES.

There is a philosophical element in the way Evans describes the culture surrounding Playlist. "Music is at once a deeply personal activity and a deeply social activity, both for players and listeners. I think music is tribal glue. And it's a truism, isn't it, that whenever music marries new technology it sees economic benefit that is good for companies, artists and all involved in the entertainment ecosystem," he states, pointing to the sales figures of firms involved in sheet music, juke boxes, 33rpm vinyl, and clubs, not to mention CDs.

"Playlist is all about the music, not the genre," Evans says. As their manifesto states: "The principle is simple: if you want to share your music, just turn up, sign in and play out. If you want to judge other people's music, turn up, sign up and speak out. If you simply want to party, just turn up, tune in, dance it out."

In the planning stages for months, Playlist is now launching down the block and in cyberspace near you. Everyone can participate, and everyone can be a DJ, at least fifteen minutes at a time.

Web: www.ipod-dj.com

# # #

Scott G is president of G-Man Music & Radical Radio. His music is on commercials for Verizon Wireless, Goodrich, Monaco Motor Coaches, BAE Systems and more. A creative director of the National Association of Record Industry Professionals (NARIP) and a member of The Recording Academy (NARAS), he writes about music for MusicDish.com and the Immedia Wire Service. The G-Man's albums are released by Delvian Records and are on Apple's iTunes. He can be reached via http://www.gmanmusic.com.

In The News:


pen paper and inkwell


cat break through


What is Piano GHD Syndrome?

Do you remember the movie, Groundhog Day? In this wonderful... Read More

Shut Up And Sing

What is it with these performers and their politics? Do... Read More

5 Sure Fire Ways to Get Radio Play for Your ?Independent? Music!

You have to find radio airplay time if you're going... Read More

Making Music As A Lefty

Author Interview with Ryan Thomson, seacoast New Hampshire resident, and... Read More

Music and Emotion

The Age-old Puzzle of Human ResponseIf you've listened to more... Read More

How to Stop Thinking and Start Playing

Learning how to improvise is confusing for most. The sheer... Read More

Tips for Buying Digital Pianos and Keyboards

Buying a digital piano could be a very delicate attempt,... Read More

Dont Censor the Music and Artistic Expression

Ann Powers said: "Don't censor the music and artistic... Read More

They Laughed When I Sat Down at the Piano... but When I Started to Play...

Remember the old ad that used to run endlessly in... Read More

CD Clubs: How to Get the Best Deals Online

(1) The BMG Music Service offers the best deal you'll... Read More

Born into musical family, Michael Jackson is as big as ever today

Michael Jackson was born Michael Joseph Jackson on August 29,... Read More

Living Life Loud

Change is good. Just ask the millions of unsigned artists... Read More

New Age Music - How Its Made

Different styles of music have different "sounds." We can all... Read More

Music, the Spiritual Connection

All through the age's music and spirituality as served hand... Read More

Radio - What?s Happened To It?

Remember when radio stations played great music?OK, before you accuse... Read More

How to Compose Your Own Music Using 8-bar Phrases

Some people think composing is this miraculous thing that only... Read More

Closet Monsters London Spicoluk

Way back in November I found myself at the Casby... Read More

Piano Chords and New Age Music

There are basically two ways you can compose a piece... Read More

Killer Piano Playing Secrets of a Chord Addict!

I wish you could have seen me play the piano... Read More

Top 50 Music Quotations

Discover the phenomenonal complexity of music and reflect on the... Read More

These MIDI Tools Are Music To My Ears

Curious about MIDI? Want to find out what tools are... Read More

Repetition is the Key to Learning Something Deeply

Repetition is the key to learning something deeply. It works... Read More

Writing Hit Songs

There are a lot of factors to writing a hit... Read More

Music Industry Insider: Tess Taylor of NARIP and LAMN

Members of LAMN (founded in 1988) and NARIP (founded in... Read More

How To Play Guitar Like a Pro!

Having taught the guitar for many years, I see the... Read More

How Piano Lessons Benefit Young Children

Piano lessons provide a wide range of benefits to young... Read More

Five Great Practice Ideas I Learned From My Piano Students!

Sometimes the teacher learns more from the student than the... Read More

Bang on Your Drum All Day Long - Without Annoying Your Neighbors!

Bang! Bam! Bang! Have you always wanted to play the... Read More

Bluegrass Music - Alive and Well in the Appalachians

One of the Appalachian Mountain region's greatest contributions to the... Read More

Piano Playing For Adults: More Fun Than Sex And Not Nearly As Dangerous!

OK, so I lied about the fun part.Maybe piano playing... Read More

Guitar Practicing or Guitar Playing?

Just because you're holding your guitar doesn't mean that you're... Read More

Visualization Techniques for the Pianist

Controlling the images of the mind through image projection has... Read More

An Introduction to CD Mastering

While many people think that the mixing of the separate... Read More