Creativity Management ? Productivity As A Job

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Productivity as a job

It is often the case that individuals "wait for inspiration" before they embark on their creative and innovative endeavours. However, this misses the mark for a number of reasons:

a) Engagement in the task gets the mind working on the task at various cognitive levels ? problems are identified and subconsciously the mind searches for solutions. When ideas then arrive, they are labelled as insight or inspiration. Insight or inspiration is increased in frequency and duration when the creator or innovator dives into the task.

b) The key to quality is prolific output. By treating the endeavour as a job, small goals and incremental deadlines increase output to a far greater degree than a "do your best" approach or a "I'll do it when I'm ready" approach.

c) There are a significant number of blocks working on the mind at any one time. Together this is called "resistance." Unless a conscious and sustained effort is made to counter them, they remain obstacles.

d) Climbing the experience curve requires energy expenditure. By treating the endeavour as a job, the experience curve is attacked and overcome much more rapidly.

e) All of the above do not detract from the requirement of motivation, which includes aspects such as: joy for the endeavour, competency expansion, feasibility, self-determination etc.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

The True Cost Of A Lack of Motivation

And what a lack of motivation means..As you read this... Read More

The Biggest Mistake Youve Made About Manifesting

What is the biggest mistake you have made about manifesting... Read More

Are You Facing Challenges? Then Make A Different Decision

Many people don't really understand the gift they have been... Read More

Violating Boundaries: Assert Yourself and Take Charge

"They that can give up essential liberty to obtain a... Read More

How To Motivate Yourself For Success?

I was having coffee with my friend the other day.... Read More

This Emotion Is As Helpful As Ali-Baba And His Forty Thieves!

Are you afraid of your own best ideas? Do you... Read More

The Power Of Purpose

The manifestations of motiveA man is captive within himself. He... Read More

Who are they to say it cant be done?

Doesn't it just burn you up when you have just... Read More

Sow the Seed - See the Harvest

The story is told of two boys who were walking... Read More

Procrastination Strategies: Boost Your Productivity by Getting On With It

We all suffer from procrastination from time to time but... Read More

The First Step

Today is an anniversary of sorts for me. Three years... Read More

Action vs. Self Delusion

Knowledge fueled by emotion equals action. Action is the ingredient... Read More

How Poor Are You!

Do you want to know your poverty graph? You are... Read More

The Top Ten Strategies to Employ When You Feel Like Quitting

Ever feel like quitting? "Are you kidding?" you ask, "A... Read More

Words that Inspire: PASSION

What is your PASSION?Dictionary says: strong liking for or... Read More

Procrastination

Allow me to start this with a quote:To think too... Read More

Ideas Abound - But Youve Got to Take Action

Whether you are aware of it or not, we are... Read More

How Self-Made Millionaires Overcome Procrastination

Do you want to know how the super successful overcome... Read More

The Ripple Effect: Small Steps Lead to Big Results

"We are what we repeatedly do. Excellence then, is not... Read More

Explanations?... or Excuses?

Which of the following "explanations" have you heard (or used!)... Read More

Finding A Cure for I Disease

The 21-year-old rookie cop had his big chance to brag... Read More

At A Dead End? Look Deeply Into My Eyes!

The president of a large North Eastern company, doing business... Read More

Pushing Through Your Comfort Zone

Our greatest growth in life comes from pushing through our... Read More

What is Your Challenge

January is almost over.Why do most New Year's Resolutions fail?By... Read More

The Conversation of Recovery - Part One

Transformational Counseling is all about assisting another human being to... Read More

Your Growing Edge

You've probably heard the term "leading edge" used to refer... Read More

The Benefits of Keeping A Journal

Keeping a journal has many advantages and benefits. Whether you... Read More

The Seven Keys to Motivation

Motivation. It's a complicated subject that is studied by many... Read More

The Best Day Of My Life

Today, when I awoke, I suddenly realized that this is... Read More

Are You an Achiever or are You an EXCUSIOLOGIST?

It would be a fairly safe bet that if you... Read More

The Dream I Nearly Gave Up

Hello again to you my loyal readers. My very first... Read More

REST: The New Strategy for Business and Life Success

No matter how many times you have vowed to change... Read More

Three Fs and a Challenge

It's no secret that life is a tricky animal to... Read More