Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn't work. But when you ask them if they've tried it, most say no. The others who have, had NO idea what they were doing.
Today we're going to talk about exactly what kind of solo ads sell and what factors are important.
Let's start by going through the process of publishing a solo ad.
1. Choose a newsletter/ezine
Extremely important. You must do your best to choose the most targeted group possible. You must choose a "good-sized" list. Also, the group must be responsive.
The best searching technique is to go to the websites in your niche market that are popular and find the links that say "advertising" or "advertise with us." It's normally quite self-explanatory from there...
I personally recommend going for no newsletter with less than 5,000 members ? unless they are extremely targeted and very responsive.
To determine how responsive a group is ? ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these ? don't waste your time promoting there.
2. Write the Solo Ad
One word ? story. That's the BEST way to sell someone something ? tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.
Start talking about how you went from a "nothing" to having this great success. Or, how you went from not knowing anything about "such and such" to now becoming an expert.
The next tip is to give them a "feeling" of what they are about to learn ? *start* to teach them about the topic and then say "O...to learn the rest, click here."
I've learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of "Pre-Sell" prevails.
3. Write an Effective Title
Quite possibly the MOST important part of your entire campaign. Don't underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They're already skeptical. If you want to catch their eye, you better have a title that really appeals to them.
Here are some good title tips:
If you can write an effective title, you've one half the battle already!
4. Design the website where your visitors go...
The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site. I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter.
Greet them with a "Hey! Glad you could make it from "INSERT NAME HERE" to our site!
This makes your site more personal and the visitor feels more comfortable reading your message.
A quick tip for your website:
Always talk about the success YOU had with the program you are selling ? tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales.
Once again, people want stories and they want storied about YOU.
If you apply these four factors the "right" way, you're bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads ? so, no one can tell me they don't work.
Till we meet again, thumbs up to ezine advertising!
About The Author
Anik Singal is a very successful young internet business owner. He began marketing on the internet when he was only 18 and by the age of 20 he was making a full living on the internet.
Anik found great success easily promoting just one affiliate program. He earned over $10,466.62 with just one program using his Affiliate Upsell Secrets System.
Now, he's teaching others how to do it...
Take advantage of Anik's expertise by visiting www.AffiliateUpsell.com.
Anik's TOP 5 Most Closely Guarded Search Engine Optimization Secrets - FREE Guide - Visit http://www.AffiliateUpsell.com/SEO_Secrets.pdf
It has been said that only 2% of affiliate marketers... Read More
I have been working on the Internet now since December... Read More
How do you choose the products you buy? Do you... Read More
If done properly, reselling web hosting and related services can... Read More
When joining affiliate programs there are many decisions you have... Read More
Affiliate marketing is an extremely tricky subject and so is... Read More
A while back I wrote a little article called "My... Read More
Never before has it been easier to find an affiliate... Read More
Business is founded by the principal of right contacts, meaning... Read More
Here are 8 easy ways to boost your affiliate income:1)... Read More
Google introduced some new features to AdSense account. When I... Read More
Some people are making big money with affiliate programs-some are... Read More
Have you been lured into online business and internet marketing... Read More
Rosalind Gardner's 270 page ebook "The Super Affiliate Handbook" is... Read More
Day 1 - What Are Affiliate Programs?Welcome to the wide... Read More
Everybody it seems can make money online. The simplest way... Read More
Regarded as one of the choice Internet marketing systems offered... Read More
The idea of using affiliate programs is to produce extra... Read More
Product data feeds are really popular among affiliates because they... Read More
How would you like to make money with a Home... Read More
One thing that seems to be cropping up in many... Read More
Satellite TV has exploded on the scene during the last... Read More
Basic IdeaAffiliate marketing is a type of marketing in which... Read More
There are millions of ways to make money, particularly in... Read More
Affiliate Marketing is a brilliant way to begin earning on... Read More
If you're new to Affiliate Marketing and your finding everything... Read More
Have you ever tried to make money through affiliate programs... Read More
You've must have read the phrase "multiple streams of income"... Read More
How should you organize your online business?Affiliate marketing seems to... Read More
Thinking Outside the square is where we last left off.... Read More
When a newbie begins an online business, the temptation can... Read More
There are many people who log onto the internet everyday... Read More
Getting your website up, is really just the first phase... Read More
To any Internet Marketer these days an affiliate program is... Read More
Millions of people check the news everyday-- in the morning... Read More
Over the course of my Internet marketing career, a significant... Read More
If you have wanted to find a way to make... Read More
Affiliate programs are the latest money making tools available on... Read More
One of the biggest mistakes I see affiliates making everyday... Read More
I have two questions to ask you. One. How much... Read More
Everyone wants a huge affiliate check. All the advertisements promise... Read More
Affiliate marketing is a large business in the internet today... Read More
You've probably heard some of the affiliate success stories from... Read More
1. Start your own affiliate program directory. Join a large... Read More
Affiliate Program have exploded on the internet. Thousand of people... Read More
What better avenue to drive high quality and targeted traffic... Read More
If you truly want to generate sales, one great way... Read More
Everybody it seems can make money online. The simplest way... Read More
If you want extra cash every month, you have to... Read More
In our previous Super Affiliate Strategies articles, we went over... Read More
Online affiliate marketing is one of the most effective, cheapest... Read More
Have you ever tried to launch an affiliate program? If... Read More
In researching most successful online businesses, you start to notice... Read More
So many times I have heard this. So many examples... Read More
"How To Create A Lifetime Income With Affiliate Programs... Read More
Do you find yourself looking for a way to make... Read More
When promoting any affiliate program one thing that you, as... Read More
To be super at anything means to excel beyond the... Read More
I think it truly goes without saying that there are... Read More
There are obviously many ways to make money online, some... Read More
One of the biggest fears new Affiliate managers have is... Read More
The Rise and Fall of Affiliate ProgramsAffiliate programs were once... Read More
After having chosen several programs to join, you probably realize... Read More
You may not realize it, but this time of year... Read More
Navigating the intricate often tangled network of the worldwide web... Read More
1.Join an Affiliate Program: Join programs that interest you personally.... Read More
Affiliate Revenue |