Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?

Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.

1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most turn to a 45 angle, even when giving a demonstration. Never have your back to the aisle - that's just rude.

2. After the visitor leaves the booth, don't gossip or make gestures that either show pleasure or displeasure. Why? Because the visitor may turn around and see you. But more importantly, the next visitor will see your reaction and may be hesitant to approach you thinking you will make a comment about him as well.

3. Memorize your booth layout. Know where your other staff members are at all times. Not only do you need to know your hourly show schedule and booth appointments, but where other staff members are in the booth. Why? It may be necessary to pass along a visitor who has a problem, a visiting executive who requires special assistance, a client with an order. If you can't handle it, you must be able to quickly find the right associate.

So, all the bad behaviors we think people don't see us do? Yes, they do. That's why it's important for staff to recognize that they are on stage the entire time of the show.

Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars.

For information and free Newsletter - http://www.TradeShowTraining.com
Julia@TradeShowTraining.com
804-355-7800

---

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers,... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment

Why Trying to "Get the Appointment" Can be a Recipe... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know... Read More