Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you pay for it..."

Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."

And when it comes to distributing press releases online, I now know from first hand personal experience that "if you're going to play, it's best to pay."

But the good news is, you don't have to pay much. In fact, compared to the return you get, your cash outlay is extremely well spent.

Here's what I'm talking about.

Last March I distributed a online press release through PRWeb.com

I paid $1.00, even though PRWeb's actual minimum is $0.00.

Now, PRWeb tracks results. You can find statistics on how many people actually accessed your press release, opened the link, printed it out, forwarded it to someone else, etc.

I was pleased with numbers. The link to the release was opened 4780 times.

Pretty good, huh?

But wait!...as they like to say in all those infomercials you watch when you have insomnia.

I submitted a similar release Tuesday morning, August 23rd. I paid $80 for it.

By noon Wednesday morning, August 24th, the release had been "accessed" 41,090 times.

Plus, when you searched for the word "publicity" on Yahoo News, links to my press release came number two *and* number three.

In other words, for 80 bucks I got a chance to tell more than 40,000 people about the Publicity Pro website.

Plus, think about all the one way, incoming links I got that will help raise Publicity Pro's search engine ranking.

Not a bad return on my investment, wouldn't you say?

All things considered, it's a whole lot of bang for 80 bucks.

I'm not the only one who believes in the power of online press releases.A number of friends and colleagues have enjoyed similar success using PRWeb and similar services.

All of them would agree, free is good. Free is very good.

But there's another proverb that you've undoubtedly heard, and it applies to online press release distribution.

"To make money, you have to spend money."

As much as I hate to admit it, I guess it's true sometimes.

But here's the good news.

When it comes to reaping the free publicity an online press release can bring...

A little money goes a long, long way.

***

Resources:

Marc Harty has a free special report called "The 7 Deadly Sins Most People Commit When Sending Web Press Releases And How You Can Avoid Them" Available at http://www.strategictraffic.com/7sins

Also see Shari Thurow's article on the Publicity Pro website at http://www.publicity-pro.com/articles/online-publicity.htm

and Ted Kushner's article "Online Press Release Mistakes" at http://www.publicity-pro.com/articles/onlineprmistakes.htm

George McKenzie is a former TV news anchor and radio talk show host. During his 33 year broadcasting career, his work appeared on ABC, NBC, CBS, ESPN and CNN. He currently helps people get publicity on radio, TV and in newspapers. George offers a free 7-part email "Publicity Crash Course" at http://www.publicity-pro.com

In The News:


pen paper and inkwell


cat break through


Gaining Business Intelligence

A white paper on how companies should analyse customer data... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms.... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

Marketing ? Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?It... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More