Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.

Why is that? Well - a promotional lanyard belongs to that bag of tricks a marketing person uses to promote their business. Technically known as promotional marketing products, they can be rather serious gadgets or as silly as one can think of. It's common to find watches, hats and t-shirts, key chains, note pads, etc, etc, and now the promotional lanyard, recruited to deliver a message to the customer. A lanyard that has been custom printed to ensure your company's logo and message are visible to current or potential customers. They'll give your company an marketing edge, because they are free, they generate lots of good will while adding awareness about your product or company, all for minimal costs.

Just walk around any trade exhibit and you'll soon find yourself gravitating towards the booths that offer free promotional items. You'd better hurry too, as they are often crowded and you could miss out on these items.

Why then has the promotional lanyard emerged as one of the marketing world's most popular promotional gadgets? Here are four good reasons why you should consider using promotional lanyards:

Cheap - even if you need to consider the material the lanyard will be made of, you can buy 500 pcs. Lanyard, with your company's name or event printed on it, for as little as $110.00. It can also be as fancy as you'd like it to be.

Useful - who doesn't need an Id holder? And if your client base uses lanyards, you've got a foot in the door.

Eye-catching - you can't help but notice a lanyard dangling from someone's neck.

Versatile - these are some of the features a promotional lanyard can have:

* retractable badge holders attached * reflective lanyards for safety * multicolored * many materials * height adjustable balls locks * many different attachments available * individual names printed on the promotional lanyard itself

What are some of the events or activities where you can use promotional lanyards?

At trade shows-, your promotional lanyard will have a visible message, and be an identification holder. Also, while show organizers use imprinted lanyard badge holders to promote their show, the sponsors can have theirs with slogans that motivate customers to stop by their booth. The organizers can use the lanyards as identification to enter the show floor.

When you launch a new product, and usually these pharmaceutical companies use imprinted lanyards with a new drug promotion and give these away free.

Use lanyards in corporate events and activities, such as seminars, conferences and conventions. The organizers can imprint the slogan for the event or activity, so that the entire members group knows what the activity is.

For security identification, these can be for all or any of the following: visitors' i.d.s, employee i.d.s and student i.d.s. Or your company can use lanyards to for id badges for security entrance and employee identification. So even while the lanyard is securing your company it is also promoting it.

Use lanyards in hospitals, where hospital employees can wear imprinted lanyards with badges to allow access to certain floors.

For school activities and events - have teachers and students wear imprinted lanyards for entry into schools. Each grade level can adopt a slogan for the year, and it's a way of identifying them. Slogans such as "play it safe" or "Fun in learning all year round".

For community activities and events - such as a church youth rallies or charitable events where volunteers can feel that they are part of the community effort.

Promotional lanyards are also cheap enough that you can send them in direct mail promotions. Some markets would be receptive to this offer.

One popular website estimates that: "Promotional-marketing products can help drive sales. In 1999 alone, businesses spent $13 billion on them; that's up from $5 billion in 1990." So think about promotional lanyards next time you plan an event!

John Thomson is webmaster at badge holders and lanyards where lanyard and ID holder information is a click away. Specializing in beaded lanyards.

---

Target Your Market

Your market is not everybody, as so many small businesses... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

Laws of Marketing ? The 10 Immutable

Most marketers believe that anything is achievable if you are... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More