Direct Mail Still Works!

Direct Mail Campaigns

Despite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.

Direct mail is effective and efficient because it is a pinpointed approach. Basically, the campaign is an arrow shot at one individual at an individual location. Through careful mailing-list selection, you can make a personal connection to a consumer who likely needs or wants your product. Mailing lists are the key components to direct mail efforts. The most well-executed mailer or letter will have little effectiveness unless it falls into the hands of an interested or potentially interested person. There are almost endless sources for acquiring a mailing list that is specifically targeted to people or businesses that need or want your product.

In addition, with direct mail campaigning, new sales and contacts are measurable and predictable. There is no need for repeated hit-and-miss guessing and guestimating. Accurate adjustments can be made in subsequent mailings based on tracking responses (i.e. sales, inquiries and reply cards) to each campaign. This ability to track your responses allows you to further refine your mailing list, as well.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He's also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.

If you would like to download his free report "How To Attract Clients While You Sleep" visit http://www.valiss.com.

You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

---

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Receiving a Brochure Printing Quote

Brochures are a great way to get your message across.... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Marketing to Women -- Can I Buy You A Clue?

A while back a small business owner paid me a... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More