Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:

1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it.

2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out.

3. Full color postcards can be sent quickly ? as quickly as regular mail, and may even get there faster because of their size.

4. Small or large full color postcard mail outs cost about the same, unlike full blown direct mail pieces, which can cost dramatically less as the numbers increase.

5. People are less likely to throw away a full color postcard then a direct mail marketing piece. Even if they only glance at it, if they are in need of your services, you've gotten farther than the letter that never even got opened.

6. More versatile than a letter, a full color postcard can be whatever you need it to be: casual, formal, sales pitch or welcome to the area!

7. Full color post cards can be used for customers to send back interest. You've probably noticed these types of cards in your favorite magazine: a postage paid postcard that is already filled out with your personal information, so all you have to do is tick a box or two, and put it in a mailbox. Because it's easier and simpler for your customer to use, it's bound to be used more often.

When it comes down to it, full color postcard mailings are an excellent way to get the attention of new and existing customers at a fraction of the cost, with a usually a larger response rate. Just make sure to send out full color postcard mailings frequently, and over an extended period of time, to reap the most rewards possible.

Chris Burns has developed many successful postcard mailing campaigns and continues to oversee the operations at American Profiles Mailing & Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996.

A full service mailing & telemarketing list company with over 40,000 lists available. http://www.americanprofiles.net

Online counts and orders 24/7 http://www.mailinglistsusa.com

---

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More