Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever. People are willing to pay more for desired quality. People are also willing to withdraw from the unnecessary and focus on essential stuff, and Convenience is extremely important. Consumers are having a wild time with technology.
The 90's have been characterized as the "Decade of Decency" and such trends have been projected as cocooning and burrowing (staying at home), socializing with similarly-minded people in smaller groups, backpacking, 4-wheel drive vehicles, antirich, anti-big, anti-professional backlash has been happening.
Dumping the corporate grind for small-town quality life. Self service niche type products and services and self indulgences such as fresh flowers and Godiva chocolates. Adults are acting like teenagers. Golden Oldies now appeal to the youngsters as well as the 40's crowd. Fitness buffs are on a super quest for health. Vigilante consumers who read the labels, protest and boycott. People want it now.. People are becoming socially responsible.
If you use these items in your marketing, given this new lifestyle, and you wish to sell these people who make up this new lifestyle, you need to be prepared to target your marketing efforts toward these segments.
Some of the characteristics you need to address are making your business products and services appear to be necessary when this market is with drawing from the unnecessary. You need to compete for the potential customer's time and attention when they're already overscheduled and subjected to too much stimulation.
You need to connnunicate the legitimate quality of your product and services in a world where every business seems to make the same claim of quality. and reliability. You need to target those individuals who have an interest in your business as products and services and they have the money to spend on them. You do this with target marketing.
Two very critical strategies for this marketing mission include the correct identification of your USA (Unique Selling Advantage) and test marketing every phase of your business and marketing plan, and your product and service development.
Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect. The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money. Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when they sign on the dotted line, and reaches for their checkbook.
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com
Copyright © 2005
Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com
Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.
![]() |
|
![]() |
|
![]() |
|
![]() |
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
Every business and professional practice MUST be in the public... Read More
The point is what you give to another you give... Read More
While focused, strategic networking is usually the most efficient way... Read More
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Web Presence gives your business a distince edge over your... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
I knew this one would get your attention. How can... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
In building and running a professional practice (or any small... Read More
Your marketing materials must grab your prospect's attention long enough... Read More
Niches are like bathrooms; you never notice them until you... Read More
When you put time or money into any marketing plan,... Read More
Effective customer newsletters find the right mix of promotional and... Read More
Almost every small business marketer knows that they should gather... Read More
Earlier in my career, I worked for a training and... Read More
When Cable began as Community Antenna Television in 1948, all... Read More
With so much money invested on innefective advertising, it's time... Read More
Your business success depends on your ability to promote your... Read More
The world of marketing has changed. With increasingly better educated... Read More
As the owner of a creative services boutique - I... Read More
There are a great many online business people who are... Read More
For most businesses, making a sale is all important. However,... Read More
Does your Web site talk about your company? Yes, I... Read More
It's almost a given that when I speak to a... Read More
Have you looked for marketing advice on the internet recently?... Read More
Recently, I stopped by a new car wash in my... Read More
You've probably bought a book or two at one of... Read More
Peek a Boo - We See YouDoes your company have... Read More
So how do you effectively market your product or service... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
I read an article recently about how many mainstream retail... Read More
Things have to change. Cross selling is not going to... Read More
With more and more companies wanting to integrate their products... Read More
A colleague who does work for a nonprofit organization contacted... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
Here is an example of a business-to-business sales letter mailed... Read More
Information is the lifeblood of the economy. That's especially true... Read More
In your marketing efforts, be they on or offline, it's... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
A seasoned networker knows the real meaning of networking --... Read More
The goal of successful marketing is to create long lasting... Read More
I have been designing Yellow Page ads for the past... Read More
If you are operating a business from your home and... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
Owning a small business isn't easy, especially if you are... Read More
Marketing planning must be really difficult and complex, otherwise why... Read More
If you want to get consistent results from your marketing,... Read More
The greatest asset to your business is your Customer, specifically,... Read More
Before you can market, you need to know who you... Read More
The usual complaint from companies is that Marketing simply does... Read More
Every direct mail package you drop in the mail should... Read More
If you need evidence that a testimonial or referral can... Read More
The telephone enables a credit manager to make many contacts... Read More
There are several color formats and systems available for mixing... Read More
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Business marketing is essential for professional services, such as consultants,... Read More
RSS has been around for more than 10 years but... Read More
No matter if you're publishing your first book or producing... Read More
You may not realize it, but you already have a... Read More
I recently drove by a business that had a sign... Read More
Customizing booklets can be done by industry or by company."110... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
December is a month in which many organizations make plans... Read More
Picture this. You develop some product or service, spend countless... Read More
The most crucial aspect of having a high response rate... Read More
Marketing |