Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.

This week Nike unveiled a campaign using women with big butts and thunder thighs -- no kidding! Why? It is because that image represents the majority on the US female populace. (FYI, the average size woman is a size 14-16, not a 0.)

Remember when I told you that women aren't influenced by celebrity endorsements on the product package. Well, they are influenced by real women who they can relate to. They are not impressed by the thin, waif-like creatures that have been purported to represent the average female consumer. Nor are they in awe of the horse like runway models seen in TV commercials clunking down the stage.

Two drivers impacting this change include the fact that women are the primary purchasers of products and that women over 50 are finally being recognized as a significant purchasing demographic.

How well do you understand the needs and wants of these two target groups? Do you want to sell more products and connect with consumers though your product packaging?

We know what these buyers want in packaging. Our special report: Is your Packaging Female-Friendly? can be in you hands in 24 hours. This groundbreaking research and report is available now for only $25.00.

Find out what the representatives of the leading consumer goods companies learned about product packaging for women. Email the PackagingDiva@aol.com for an order form

Every day a new issue related to packaging such as food security is in the forefront of the news? JoAnn Hines The Packaging Diva knows what business needs to know about packaging. How has Walmart impacted the packaging industry? (The Diva knows.) What is the fastest growing consumer segment for product packaging? (The Diva knows.) Will new products on the horizon change the way we shop and eat? (The Diva knows.) How can packaging protect us from an act of terrorism? (The Diva knows.)

If you need answers to these questions and many more related to the packaging industry email the PackagingDiva@aol.com

---

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articlesRegardless of your law... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More