Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.

Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, newspapers, radio..), and you would be sure to get results. Unless your Microsoft, Google or Ebay chances are you can't afford to do that. The first thing you must do is define who your market is. Do you sell locally, nationally or internationally. Even if you could sell nationally or internationally is it worth it? In order to sell nationally you must have adequate resources both financially and in support staff. The market is greater than settling just for locally but your competition is usually greater as well. More and more we are looking at targetted marketting. Define your market, produce less selling material but direct it to those who you really have a chance to sell your product too. Develop a list of potential clients ( Dunn and Brad Street lists, Yellow Page Lists, Industry Lists, Industry Show lists,...). Once you have a list start compiling a database of potential clients who'd you'd like to market to. Consider Variable Data Marketing pieces or direct Email campaigns. Always try to address your customers needs rather than focusing on your product.

You only have one chance to make a good impression. Firstly try to offer your potential client a discount or special offer for them to try you. They must have some incentive to differentiate you from your compettion. Your good name and reputation while great once they become existing loyal customers means nothing to a sceptical prospect. Avoid going the cheap route. Use a quality printer, create an exciting campaign, consider promotional products, or a professional web presence. You must stand out to make an impression.

Once you get a bite from your campaign, you must service, service, service. As easily as it might have been to get some one interested , it usually is just as easily to lose their interest. A dissatisfied customer usually does more harm to your company's reputation and image than all the good will you get from your happy customers.

I have over 20 years of marketing experience having owned 2 printing and promotional product companies, worked for a large Bank and taught marketing at a Canadian University. I have succesfully co-ordinated and implemented many marketing projects, for Fortune 500 companies and mid size comapnies like Canon, Motorola, Solectron, Mcgill University, SR Telecom, Future Electronics,L'Oreal,Hema Quebec, Bosch, Sub Zero, Thermador, Wolfe, Viking, Tommy Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, as well as a host of others. http://www.solutionsink4u.com

If you need any help on your next campaign or would like any suggestions you may drop me an email, steve@solutionsink4u.com or visit my site.

---

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

People Do Business with People They Like

People do business... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More