Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.

Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, newspapers, radio..), and you would be sure to get results. Unless your Microsoft, Google or Ebay chances are you can't afford to do that. The first thing you must do is define who your market is. Do you sell locally, nationally or internationally. Even if you could sell nationally or internationally is it worth it? In order to sell nationally you must have adequate resources both financially and in support staff. The market is greater than settling just for locally but your competition is usually greater as well. More and more we are looking at targetted marketting. Define your market, produce less selling material but direct it to those who you really have a chance to sell your product too. Develop a list of potential clients ( Dunn and Brad Street lists, Yellow Page Lists, Industry Lists, Industry Show lists,...). Once you have a list start compiling a database of potential clients who'd you'd like to market to. Consider Variable Data Marketing pieces or direct Email campaigns. Always try to address your customers needs rather than focusing on your product.

You only have one chance to make a good impression. Firstly try to offer your potential client a discount or special offer for them to try you. They must have some incentive to differentiate you from your compettion. Your good name and reputation while great once they become existing loyal customers means nothing to a sceptical prospect. Avoid going the cheap route. Use a quality printer, create an exciting campaign, consider promotional products, or a professional web presence. You must stand out to make an impression.

Once you get a bite from your campaign, you must service, service, service. As easily as it might have been to get some one interested , it usually is just as easily to lose their interest. A dissatisfied customer usually does more harm to your company's reputation and image than all the good will you get from your happy customers.

I have over 20 years of marketing experience having owned 2 printing and promotional product companies, worked for a large Bank and taught marketing at a Canadian University. I have succesfully co-ordinated and implemented many marketing projects, for Fortune 500 companies and mid size comapnies like Canon, Motorola, Solectron, Mcgill University, SR Telecom, Future Electronics,L'Oreal,Hema Quebec, Bosch, Sub Zero, Thermador, Wolfe, Viking, Tommy Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, as well as a host of others. http://www.solutionsink4u.com

If you need any help on your next campaign or would like any suggestions you may drop me an email, steve@solutionsink4u.com or visit my site.

---

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

10 Start Up Marketing Tips

This list has been compiled as a result of years... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Marketing Tips 101 - Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats).... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More