The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.

Full color brochure printing usually means standard four-color printing, and is now offered at almost every brochure printing company. Four-color printing is also referred to as standard color printing and employs cyan (blue), magenta, yellow, and black inks, often abbreviated to "CMYK." Most computer software programs will convert any text or image to CMYK, and this is usually a requirement of printers.

Brochure printing companies will usually provide a clear explanation of the four-color process. Most high quality, full color commercial printing is done on offset presses using this four-color build process. These four colors are used to create or build the many color shades seen in a brilliant, full color printed brochure.

Color can be tricky, because what you see on your computer screen is called RGB color; it is a different color model than the four-color process. Frequently there is a wide variation in monitor technologies and calibration, and colors will be similar, but not exactly the same. Make sure you communicate to your printing service what color you need to see in the final product. If you print a sample color brochure on your inkjet or laser printer, there may be some variation from the color produced from your printer to the offset lithographic presses.

One of the many advantages of the four-color process is that computer-controlled inking and chemical mixing systems provide color consistency. Automatic color and register control maintains consistent quality, making four-color process the most popular printing choice.

When an exact color match is essential, a spot color of specially mixed ink is used in printing. These specially mixed inks are called pantone colors. You can find color books showing thousands of pantone colors and get an exact match. Spot colors are used most frequently for one- and two-color jobs and when an exact color needs to be produced every time. Full color brochure printing is easy and affordable; so let your imagination soar.

Brochure Printing Info provides detailed information about cheap, color, and full color brochure printing services, and advice on finding a brochure printing company and quote. Brochure Printing Info is the sister site of Laser Toner Web.

---

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More