How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final Part

Additional Lessons from Popcorn Marketing

I'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.

And, that's what they charge for their popcorn.

I believe that's a mistake. Here's a better way of doing it:

Test your price point. Find out what the highest price is that the customer is willing to pay for your product. Then, bring the price down considerably! Offer a 'better' deal than your competitors. Or offer them a lot more value than others, by adding additional bonuses to increase the overall perceived value.

Sure, you can take advantage of your customers by charging as much as you possibly can. But, I wouldn't recommend that strategy. Instead, tell them what others are charging and what a great value you're giving them. Break it down for them and explain the difference. Show them how they're unique and why buying from you is in their best interest.

Remember, you can either corner them into buying from you, or you can just make your offer so much better, and so much more irresistible, that they will want to buy from you!

Moreover, I want the customer to feel good 'after' the purchase as well. I'm not a fan of buyer's remorse, and I assume my customers aren't either.

You ensure that they will continue to feel good about their buying decision after the purchase by delivering on your promise. In fact, you can go a step beyond and 'over-deliver.'

When you do that, you will also:

1) Dramatically decrease your refund rate, and

2) Ensure that the customer will buy from you again, in the future, because his first purchase from you was a positive and rewarding experience.

And, besides, the only reason I'm "in business" is because of the 'customer.' Why would I want to cheat him or trick him? We're in this business because we want to help people and create real value in their lives. Not because we want to suck every penny out of them, right?

Most marketers are bad marketers because they think that marketing is about 'tricking' people into giving them money. That's absolutely not true.

If you do it right, they will want to give you the money, and feel good about it. And, you'll be able to sleep well at night.

Marketing is not a one-shot deal. If you try to trick the customer into giving you as much money as possible just so you can get one sale out of him, you're seriously missing out.

Instead, if you make the first buying experience a pleasant one, the customer will continue to buy from you again and again, and will happily give you more money. So, don't forget about your existing customers after they've made that first sale. That's just the beginning of your mutually-beneficial relationship with him.

Well, there you have it? "popcorn marketing" explained, and then some! :-)

There are many extremely powerful marketing strategies and psychological motivators at work in the above 'movie popcorn' scenario.

Remember, just 'knowing' about these strategies and concepts won't do much to increase your profits. Start applying as many of them to your own business as possible, and I guarantee you'll sell more, and sell more often.

In fact, you'll get much better results than the movie theatres ever will, by always keeping the customer's best interest in mind.

Here's to your dramatic increase in profits!

Sincerely,

Ian Canaway

To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids .com/popcorn.pdf

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)

*** 3 Easy Steps To Make Money Online ***
Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! Click Here To Find Out How You Can Make Money Online.

---

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Mortgage Marketing - How to Find Your Niche

Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3

To read the beginning of this special report, you can... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them... Read More