How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.

Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.

Here's how it all began?

One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Here's what I sent to them...

------------------------------------

"If you had to sell popcorn, how much would you be able to charge for it?

Most of us would be willing to spend around one to two dollars on it. And I'm talking about a nice sized bag.

But, here's something interesting...

Movie theatres charge 3 to 6 dollars for their popcorn! And you don't even get nearly as much popcorn as you'd get elsewhere!

What's the deal? Is their popcorn "special?"

Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves.

How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it." ------------------------------------

Within minutes of sending the email out, the responses started pouring in?

Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."

Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?

And, yes, some do buy it because they can't resist the smell. But there's more to it than that.

Other answers said, "It's the perfect location" ? "Supply and demand" ? "Captive audience."

Another answer stated...

"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."

That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't most customers be either outraged not to buy, or at least not buy again, in the future?

The question that comes up is... why do they continue to buy it and pay these outrageous prices?

Another subscriber suggested...

"People don't go to see the movies everyday. So, they are willing to pay the high prices once per weekend."

Sure, that's possible. Although, I think at some point, they'd get tired of having to pay the high prices, wouldn't you say?

They can't be paying the high prices just because they 'have to.' It's gotta be because they 'want to.'

But, why would they want to, despite the outrageous prices? Could it be that price just isn't an issue in this case? Hmm?

One subscriber started a discussion in his office, and sent these responses...

"Some said it's because it's the only place you can get "Movie theatre" popcorn, some said because the taste or when they smell it - they have to have it.

Others said because they have to be eating something.

My thought is because they have the market trained. And, it didn't start with this generation...

Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies - It's just what you do..."

Ahh... now we're getting somewhere. ;-)

To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/p opcorn.pdf

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)

Ian Canaway Reveals A Breakthrough Internet Home Business System Which Uncovers The Secrets To Getting Rich On The Web Using 3 Simple Strategies! Click Here To Find Out How You Can Make Money Online.

---

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Key Marketing Questions - Planning Your Marketing Campaign

So you started a business. How's it going? Did you... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More