Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systems

Create systems for everything you do, especially those things you do on a regular basis.

My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you do regularly.

Think of it in this way: SYSTEM stand for

Saves
You
Some
Time
Energy
Money

2) Have two work models

The work model that most people are familiar with is "work once, get paid once." This is the model used when you are meeting one to one with a client in your office.

Another work model that has literally changed my life is called the "work once, get paid, paid, paid, paid, paid.............

This is most easily done on the internet by creating products that people can purchase and download over and over again. Create the product once (work once) and then sell it over and over again to new customers (get paid, paid, paid, paid, etc.)

3) Creat multiple streams of income

When you have only once source of income as a private practioner you are at risk. What will you do if something happens to that stream of income? Many therapists were hurt or destroyed financially with the advent of managed care years ago, because doing therapy was their only source of income.

Some examples of mulitiple streams of income are:

-speaking
-writing
-the internet
-coaching and consulting
-and so many more.

Think of it this way - would you rather have the table that is your livlihood supported by one leg or several?

One more tip that I learned the hard way - no matter how many multiple streams of income you create, continue to take extremely wonderful care of our primary stream of income.

Jeff Herring, MS, LMFT is a mentor coach and President of BuildingYourIdealPractice.com - For more tips and tools for creating your ideal practice visit the Private Practice Marketing Podcast

---

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

How To Be A First Class Marketer?

Did you now how to follow up a new customer... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More