Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systems

Create systems for everything you do, especially those things you do on a regular basis.

My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you do regularly.

Think of it in this way: SYSTEM stand for

Saves
You
Some
Time
Energy
Money

2) Have two work models

The work model that most people are familiar with is "work once, get paid once." This is the model used when you are meeting one to one with a client in your office.

Another work model that has literally changed my life is called the "work once, get paid, paid, paid, paid, paid.............

This is most easily done on the internet by creating products that people can purchase and download over and over again. Create the product once (work once) and then sell it over and over again to new customers (get paid, paid, paid, paid, etc.)

3) Creat multiple streams of income

When you have only once source of income as a private practioner you are at risk. What will you do if something happens to that stream of income? Many therapists were hurt or destroyed financially with the advent of managed care years ago, because doing therapy was their only source of income.

Some examples of mulitiple streams of income are:

-speaking
-writing
-the internet
-coaching and consulting
-and so many more.

Think of it this way - would you rather have the table that is your livlihood supported by one leg or several?

One more tip that I learned the hard way - no matter how many multiple streams of income you create, continue to take extremely wonderful care of our primary stream of income.

Jeff Herring, MS, LMFT is a mentor coach and President of BuildingYourIdealPractice.com - For more tips and tools for creating your ideal practice visit the Private Practice Marketing Podcast

---

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Promotional Bags: Your Company Details on Parade

The trick to a good promotion is to attach your... Read More

Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More