Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?

If you do, you're missing a golden opportunity for increasing your business.

When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know?

*Do you understand from the ad "what's in it for you"?

*Does the ad make you want to find out more?

*Does the ad touch your emotions?

When you start to notice ads, and more importantly notice the effective ones, you can use those ads as a basis for your next ad campaign. When I see an ad in a newspaper or a magazine that I think really does a good job, I tear it out and put it into what marketers call a "swipe file." Now, that's not to say that you take someone else's ad and paste your name over theirs, and use it as though it's your own. Study it and try to define what it is that makes it a good ad. Then find a way to introduce similar aspects into your own advertising.

Here are a couple of examples from my local market?

A CPA firm ran an ad that said, "Your Profit is Our Business."

Okay, I understood where they were going with this. But, it made me feel uncomfortable-my profit isn't anybody's business but my own. Maybe that's just me and others took it in the spirit in which it was meant, but for me it didn't work.

A jeweler's ads say over and over "We really want to be your jeweler."

This is brilliant. I know beyond a shadow of a doubt that Stan Pollack really wants to be my jeweler. Actually, it's not me he wants as a customer-if he had me for a customer he'd starve. What Stan wants is to develop life long relationships with people who make multiple jewelry purchases. He does a great job of articulating that and repeating it over and over.

Now, if the CPA firm had said to me "Small Business Owners, Do You Want to Keep More of What You Make?" they would have been speaking my language.

Stop and check out the ads, watch a few commercials, tune into a late night infomercial and study the techniques they're using to attract their market. Which tactics could you apply in your own business? What message do your customers want to hear from you?

Caroline Jordan, MBA helps self employed professionals tune in to find customers they enjoy working with, grow their businesses, improve their cash flow, and develop additional revenue sources. Click on over to http://www.TheJordanResult.com for more great programs to help you Get Knowledge. Get Focus. And Get Results.

---

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline.... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats).... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers,... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More