Promotional Bags: Your Company Details on Parade

The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.

This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way.

Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure.

Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your details on it. All eyes follow the dexterous performer and no-one misses your logo on the bag with the contact details just large enough to see and remember.

These are just some of hundreds of scenarios involving well-chosen promotional bags. The vast array of these promotional gifts can make it overwhelming to choose one particular design; there are so many kinds of bags to choose from.

On the disposable side of the spectrum there is any number of paper and plastic promotional bags for specific purposes that can bring attention to your product. These would be your "quantity not quality" option with a price tag that would fit most company budgets.

For those who want to make a deeper, more profound impact there are many more options. Most companies offer specials on promotional bags that last but are relatively inexpensive to purchase.

Publishing companies and trade show participants make liberal use of this option. The promotional bags are often stylish and constructed out of a tough, durable fabric to hold the growing bulk of tradeshow give-aways. Here is your choice: would you rather be the give away IN the bag or the message ON the bag. There's no real choice if maximum exposure is your goal.

Other choices that won't break the budget are coolers and lunch bags. Prices in this category are still easily affordable and the items themselves get around on a daily basis.

When deciding on the type of promotional bag, choose one that is thematically related to your business e.g. sports bags for sporting goods companies, wine coolers for the beverage industry, computer bags for the computer industry, overnight and weekender promotional bags for the travel industry.

Think carefully about the positioning of the logo on the bag and consider paying a little more to customize a design that works well with the style of bag you have chosen. You want the logo to be both subtle and readable.

Promotional bags are available across a range of pricing starting around $1 a bag (tradeshow bags in tough durable material) to the more costly $30 a piece (messenger bags and golf accessory totes).

Cindy Carrera is a freelance author who's written a number of original articles about promotional gifts and custom promotional products. Her articles offer fresh ideas and creative alternatives for the out-of-the-box marketer.

---

Market Your Identity

One of the most critical but overlooked parts of business... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More