Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.

This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively.

Promotional magnets also have an uncanny way of attaching themselves to high profile, metal office furniture. Unlike paper promotional items, magnets will simply not be put away. They insist on coating the surface of things, so they are a highly visible method of promotion.

And the thing about promotional magnets is they are useful and practical. Recipients are able to use their remarkable qualities to affix notable paper information to refrigerators and file cabinets. This way your information is the last word on any scribbled note or bill that needs paying.

The paper under your magnet remains there as long as it is current but your magnet stays forever. No-one can afford to throw it away. It's just too useful. Other stuff comes and goes but your promotional magnet is perennial.

Promotional magnets come in many shapes and forms. The most common usage is the business card. Most promotional companies offer a wide range of business card designs and it is often possible to place an order without having to speak to a customer service representative. The process is simple and the directions are clear.

You can peruse a large number of samples and choose whether you want a full color promotional magnet or not. Some promotional magnets come in specific shapes so that a pizzeria can order a magnet shaped like a pizza in bright yellows and reds and an auto dealer can order a vehicle-shaped magnet.

Some companies offer an extensive promotional service that includes mailing out promotional postcards with your magnetic business card attached. The recipient can peel it off, attach it to the refrigerator and thereafter think of you whenever your particular product or service is needed.

Most promotional magnets are 20 to 30 millimeters thick which makes them durable but not too heavy or solid to slip into a purse when necessary.

There are promotional magnets suited for all industries: vehicle shapes for the automotive industry, food item shapes for restaurants and animal shapes for the pet industry.

Any business that relies on having their details out there can use this particularly effective way of promoting their products and services. Promotional magnets even come in the form of calendars or notepads with a pen attached.

Promotional magnets are also effective for long running promotions. They can be your advertisement for that exceptional island getaway for two or that half price special entrée.

Cindy Carrera is a freelance author who's written a number of original articles about promotional gifts and custom promotional products. Her articles offer fresh ideas and creative alternatives for the out-of-the-box marketer.

---

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact:... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

People Do Business with People They Like

People do business... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More