Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO's alike?

The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.

The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session.

All goes well and it's magic? Screw it up, and you may never see that customer, I mean date, ever again.

After reading a few teenage make out Blogs, you might just start to see the similarities.

Here is an anonymous quote from an angst teenager, "I was talking to her in the cafeteria yesterday at lunch and went to give her a kiss - and she totally blew me off! She said she doesn't think she likes me in that kind of way and just wants to be friends."

Surprise, surprise ?just because you have a customer in front of you doesn't mean they are going to buy, and if you try and sell them too soon you are doomed to the 'let's just be friends' routine!

Whether it is in love or business, you have to set the mood. Think of our teenager as the CEO of Smooth Operator Corp, and his mission was to just find that one perfect customer.

In this industry Smooth only needs one sale, to be profitable for life. With stakes that high, our resident CEO better have a sound marketing plan and budget.

Here is what we suggest:

1. Know everything about your prospective customer. What do they like? What do they hate? Where do they hang out? What do they read? Who do they associate with? What is their preferred method of contact? The more information you have the better you can design your marketing plan.

2. Your prospective customer will need to see your brand typically five to seven times before they buy. Make sure you advertise enough that your product or service will be seen by your target market on a regular basis. This should also remind you to not try and close the sale before your future customer trusts you.

3. Your potential customer is not stupid, and expects to be treated accordingly. They want all available information about your product or service readily available, at their finger tips. If they have a question before they consider buying, they want to be able to call or email you, and expect a quick and upbeat response.

4. Your potential customer might like to see your references, or at least hear from a former satisfied customer just how good you are. Are you for real?

5. When the time is right to make the sale, ensure your future customer has no excuse not to proceed. You have answered all potential objections through the sales and marketing process. Set the mood and the sale then becomes a natural evolution to the relationship.

With just a little ingenuity, and plenty of sound planning your next make out marketing session could be a sure thing. Thanks to our resident CEO, for unwittingly contributing his make out marketing failure. We hope you get the sale next time!

by Lee Raito, CFP, FMA
Co-Author of Business Sexcess

Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com

---

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter,... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More