Getting More From Your Customer

We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising ? attracting and reminding customers through promotions.

Without doubt, the most effective strategy for retaining a customer is to provide excellent customer service, but you need them to sample your product or service initially. Once you receive their custom, you will need to remind them that you are there, willing and waiting for their next purchase!

How do you do this? COMMUNICATION. There are some basic tools that a small business or large business can employ to improve their sales with their customer. These include:

* Sales letters
* Sales promotions
* Email newsletters
* Advertising
* Customer service
* Telemarketing

You will need to find out what the best avenue for communication is for your customer. If it is an online business, emails and sales letters might be the best option. If you have an off-line business, then maybe sales promotions inviting customers to a special VIP evening for a product release might be your best option.

In reality, it is often a combination of communication tools that generates the most sales form your customer. You are constantly saying "Remember me? We were of great service to you last time, and are waiting to be able to provide you the same service again". Begin making effective change in your customer communications today.

Mathew Tibble is the owner of Unlimited Ebusiness Pty Ltd, and operates its main site, http://www.BusinessPlanningMadeEasy.com A combination of sales and marketing experience over the past 9 years and a strong passion to help small businesses and charities improve their success, has led to the development and delivery of business and marketing planning services. For more information, please visit http://www.businessplanningmadeeasy.com or email info@businessplanningmadeeasy.com

---

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Profitable Marketing Programs Part 2: Figuring Break Even Point

In Part 1 -- I discussed how to consider both... Read More

My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More