To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They're willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.

So here's a message to all 'gurus' (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy "you" rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy?

- They buy if they can see that a product will give them new knowledge and understanding.

- They buy if the purchase will speed up business growth.

- They buy if a product will automate a task that eats into their time. (People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks.)

Tip: Once newbies have been exposed to a few sales pages, it's not long before they learn to look beyond the sales hype. They study a sales letter carefully to work out what the product will "really" offer them. (Do they need this? Or will it duplicate something else they own?)

They also learn to look for value for money. Some higher-priced products are worth every cent. Some cheaper products add very little to what they already know.

(Note: Savvy internet marketers already realize that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he's talking about and shells out a couple of hundred dollars for his products.)

What Makes People Want to Unsubscribe from a List?

- Getting four identical emails trying to sell them the same product, because the sender hasn't figured out how to move them from one list to another after they buy.

- Getting a 'canned' email sounding full of excitement about a new product or service - which turns out to be a duplicate of the email they get from six other marketers who are affiliates for the same product.

- Getting email from a product creator about anything under the sun because you bought XXX product from them. If your customers sign up for a newsletter, they expect mailings.

What Makes People Want to Ask for a Refund?

In the past, buyers tended to shrug and write off a bad purchase. But increasingly, people are prepared to stand up for their rights. If they feel they have not received value for money, they will ask for a refund.

So what makes them decide to ask for their money back?

- Software that doesn't work as it is supposed to.

- Physical products (CDs, DVDs) that don't work on their systems.

- An e-book that is full of content easily found in an hour's net-surfing.

- An e-book that has skimped on content or that has been poorly written.

- An e-book that not only skimps on content but is full of links to up-sells to get the 'really valuable' information, or is full of affiliate links.

The last case, an e-book full of affiliate links or links to an up-sell...is something you should be giving away free as part of your viral marketing campaign. Charge for it and you risk your reputation for being a source of quality information.

Other things that bite into your customer's valuable time.

- MP3's that are streamed from a website rather than being downloadable.

- e-books that are in ".exe" format only, so the customer can't print them out in one 'hit' (and can't access them on a Mac computer).

Give your clients anything that they can listen to or read away from the computer. Most of them spend enough hours a day at the keyboard already. They'd rather load an audio interview into their MP3 players and listen while they go for a walk or relax in the sun. They'd prefer to print out an e-book and read it or mark it up while sitting in an easy chair.

Please, please don't tether them to the computer!

And finally, about those "name squeeze" pages. People are very quickly getting tired of having to give up their email addresses just to get to a sales page. Do you want them to buy or not? These days, unless there's a huge buzz around the Net and they want to see what it's all about, prospective customers are just as likely to click the 'back' button on their browser, or close the window and leave.

After all, there's always another internet marketer waiting to sell them a product. Probably one very similar to yours. Marketers who respect their client's time and intelligence are the ones who will get their loyalty - and their cash.

Jeff Casmer will help you setup your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS!! Get started immediately at: http://www.24hourwealth.com

---

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high.... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

Encouraging Contact

The small time promoter has to work hard and on... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

How Effective Customer Surveys Will Help Innovate Your Business

Have you ever wondered why the phones aren't ringing the... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More