Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or customers.

Attracting The Right Clients!

The idea of making it on the web means attracting the right clients, those that want what you have to offer. When you give it some thought, wouldn't you conclude that how you market yourself is really what the Internet game is all about? Obviously, even if one does manage to reach the top of a search engine there are no guarantees that you'll stay there and more than likely all too soon you'll quickly be replaced. Basically, it's not so much about the traffic that's drawn to a site but whether the product or service is wanted. This is where simple marketing strategies come in.

What Are You Attracting to Your Site?

Suppose you receive a number of hits to your site on a daily basis, yet none of the people who visit become paying customers. Of what benefit is it to you if people visit but don't buy? Attracting a quality customer, someone who appreciates your products and services, is what being on the web is really all about. The number of hits to a site is of course important to some degree, but what is more important is magnetizing the type of person who appreciates and buys your products or services.

What Can Guarantee Your Online Success?

The only thing that can guarantee your online success is effective, yet simple marketing strategies. And while a number of online ventures have little knowledge in regard to marketing, whether you are a small Mom and Pop business or a mid-sized corporation, you have to take advantage of the many marketing strategies that are not costly. The key to marketing success is having the willingness to explore various methods until you find the one that works. But remember, almost invariably what works wonderfully today may not work tomorrow so you have to be open to exploring new means of marketing regularly.

Simple Marketing Strategies!

The following simple marketing strategies may be a perfect jumping off place for getting things flowing in the right direction.

1.Provide such a great service that everyone wants what you have to offer. If you furnish a product or service that fills a need and you do it with professionalism and style, the world will beat a path to your door regardless of your search engine placement.

2. Give something to get something. Find a way that helps others reach higher levels of success by being willing to support your fellow and sister entrepreneurs. One way is to write articles. Articles bring new clients and they also give you credibility. Become so experienced in your field of endeavor that others reach out to you for help.

3. Network regularly. Staying in touch with people you've worked with in the past clearly demonstrates your interest and your professionalism. Supportive relationships are the best part of maintaining healthy Internet communication.

4. Use the media. If you can't afford to use a large distribution service to send out a press release, use the free distribution services found all over the Internet, plus you should always submit a press release to your local paper and cable channels. Even if you are never invited for an interview by way of a newspaper, a press release gives incomparable exposure compared to others forms of advertising.

5. Be bold and a bit daring. Getting noticed means having to step out of your comfort zone. That may be a bit frightening at first especially if you're not used to promoting yourself, but remember if you keep on doing the same old things, nothing will change.

6. Pay attention to what grabs your attention. Notice what is appealing to you about a specific ad, web site or article. Why did it attract you? That may give you important clues that will help develop your own strategies.

When it comes to marketing, the bottom line is that no one method can guarantee your success forever, which means you may have to try a few different strategies to find the one that works best. It may take several tries before finding the perfect marketing tool for your business, but keep on trying. Your efforts will be worth it in the long run. Copyright2005

About the Author: Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped countless companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material. You may contact Charlene at http://www.allyourwritingneeds.com

---

Client Attraction Technique #3: Study the Competition!

One very powerful and cost-effective marketing strategy is to study... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

5 Reasons Your Marketing Communication is Falling Flat

One of my associates sent me a promotional email she'd... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More