People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It's crazy.
I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper. Her price? Five bucks a pop. Pamphlets are great because the production cost is cheap and they can be sold in bulk to companies who will give them away as a goodwill item. They are also an impulse buy based on cheap price and good information. Be sure to focus more attention to your bigger sales. Pamphlets can be given away if they are distracting customers from your more expensive packages.
A friend of mine has a book, not a pamphlet, but not a textbook either. He sold the rights to his creation, and did not even have to print or ship it; they handled everything. A couple hundred thousand copies later, he has a big chunk of money in his hand and he hasn't lifted a finger since he wrote it.
Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
![]() |
|
![]() |
|
![]() |
|
![]() |
Do I need a web site? That is the question... Read More
Donors read postscripts. This is a sad but important reality... Read More
Some companies that use direct mail to sell their products... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
Almost every small business marketer knows that they should gather... Read More
It is well known that Thomas Edison was an inventor,... Read More
There are a number of difficulties a beginning entrepreneur may... Read More
John's a freelance photographer in Ohio who called to tell... Read More
This list contains 25 powerful strategies to improve your direct... Read More
The writing of good classified ads truly is an art... Read More
Take a moment to reflect on the current reality of... Read More
Competition in the past has embodied such beliefs of "kill... Read More
Is your business publishing a print or e-newsletter? An informative... Read More
Why Trying to "Get the Appointment" Can be a Recipe... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
As Freud cautioned, it's insanity to keep doing the same... Read More
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
When you take a piece of gold to a pawn... Read More
Of all the web sites belonging to coaches, consultants and... Read More
Brochures are one of the oldest marketing weapons in the... Read More
You know those bad habits we get. Like raiding the... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
If anyone was to ask me what my greatest strength... Read More
Just like there are reverse dictionaries, there is a reason... Read More
Promotions are everything you do to let your customers know... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
You need only one card, but make it noticeable. Make... Read More
"What do you do?""I'm a CPA. What do you do?""I'm... Read More
You've had one thousand of the finest, most eye-catching business... Read More
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Have you ever left a seminar thinking: "I could have... Read More
What do Klingons, giant rubber bands, and monster trucks all... Read More
When it comes time to print your brand identity materials,... Read More
Ten Crucial Questions for Your Business Future I'm... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
New to a sales career? Want to market yourself but... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
How many times have you been asked to participate in... Read More
Rest assured that no matter how smart you are, you... Read More
Almost every small business marketer knows that they should gather... Read More
Are you market products and services using PPCs? PPC Advertising... Read More
Marketing your small business takes tons of time, years of... Read More
Starting a business, whether it's retail products or services, must... Read More
If an alien civilization from Mars was planning a friendly... Read More
After a friend was bitten by a spider, I decided... Read More
Networking on the Internet is the same as networking in... Read More
You can use great design and copy to get a... Read More
I opened the registered letter and was shocked. My best... Read More
People do business... Read More
Cinch your success with 8-second leaders! Step into the saddle... Read More
The goal of successful marketing is to create long lasting... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
I love my dentist! When is the last time you... Read More
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
We live in a world that for many has become... Read More
Marketing is something that we do to let people know... Read More
The Web is intended to help people find information quickly... Read More
Recently, I've received a few e-mails from people asking me... Read More
Every business and professional practice MUST be in the public... Read More
Our ego can get in the way of marketing our... Read More
Many people have asked me what was the secret to... Read More
Brochures are a great way to get your message across.... Read More
We've all heard that "free advice is worth what you... Read More
It has become fairly common place to see Id badges... Read More
Marketing |