1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?
2. You'll stop wasting thousands of dollars on material that doesn't work.
3. You can stop struggling to find the right words.
4. You can be confident that you have a professional product, and that you'll be perceived as professional.
5. It allows you the time and freedom to do what you enjoy and what you went into business for in the first place.
6. A good marketing writer knows how to get into the mind of your ideal client and write materials that appeal to her hot buttons.
7. Your materials will present your message in a way that gets prospects excited at the idea of working with you.
8. A good marketing writer knows the difference between the kind of "good writing" you learned in school, and writing that gets results.
9. You get a fresh perspective on your business: a professional writer helps you to look at your business from a new angle.
10. You wouldn't go to a dentist who'd never filled a tooth before. So why not apply the same thinking to aspects of your business where you're not an expert.
Copyright 2005 Maggie Dennison
Maggie Dennison is a Marketing Writer and Consultant, who writes marketing materials for small businesses and solo entrepreneurs. You can pick up a FREE report "11 HOT Keys To Website Content That Works" at her website http://www.MyMarketingMessage.com
I'm a marketing consultant and at one of my client-companies,... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
CRM?strategic engine or just another technology tool? How would you... Read More
What is a company profile? ... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
1. Advertise in trade journals, ezines, and web sites that... Read More
What is it like from a marketing perspective to be... Read More
Preparing a Marketing Plan for your product or service is... Read More
If you've been in the copywriting realm for very long... Read More
People are known to shop on impulse- buying an item... Read More
I have always enjoyed talking to a Realtor friend of... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Can you remember the last dozen advertising messages beamed at... Read More
Too often we small business owners get caught up in... Read More
Pre-note: In this article, teleclass is an example used to... Read More
So, you´ve been around for a while, and maybe even... Read More
For most of the small business owners I work with,... Read More
Here are 5 high-impact marketing tips you can use to... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
If an alien civilization from Mars was planning a friendly... Read More
If recreating the old experience of subscribing to magazines by... Read More
Although they are inexpensive and product fast results, online surveys... Read More
Developing the questionnaire is undoubtedly the most important part of... Read More
Have you ever gone to a networking function and seen... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
The small time promoter has to work hard and on... Read More
What if you've done a variety of marketing activities over... Read More
I have been designing Yellow Page ads for the past... Read More
The postcard can be a very powerful marketing tool. Many... Read More
Research shows that the gay and lesbian market is worth... Read More
I often wonder how the practice began of pretending to... Read More
Measuring the benefit of your product or service means putting... Read More
A white paper on how companies should analyse customer data... Read More
Many people think that the quality of any graphic design... Read More
A marketer whose advice I generally respect recently published an... Read More
Used the right way and with the right audience, postcards... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
Subtle adj. Showing or making, or capable of showing or... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
There's a secret to marketing, which is so simple, yet... Read More
Do you own a small business? Do you wish to... Read More
Maybe you don't want to work that hard, or maybe... Read More
If you're reading this article, chances are that you, like... Read More
At the very heart of any successful marketing strategy is... Read More
It's interesting to see how resourceful people become when starting... Read More
Are you tired of living off handouts from big-name marketers,... Read More
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
I met Sue at a recent networking event. She is... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
During the holidays, folks everywhere shop many long hours to... Read More
You have read part 1 & 2 of this article... Read More
In addition to direct marketing strategies you want to be... Read More
In today's competitive world of business, it takes moxie and... Read More
I'm constantly amazed by all of the media reps from... Read More
If you want to reduce waste and grow your business... Read More
You could end up with poor results when designing a... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Want a big boost in response and quick sales from... Read More
One of the things that makes the Internet fun is... Read More
I've discovered a really fantastic way to discover what works... Read More
If you're in the IT business, that's an important question.Most... Read More
You probably know that February 2nd is Groundhog Day. But... Read More
Marketing |