Coupons that Work

Turn a coupon into a business card (or vice versa).

Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cream is on sale at the grocery store, and I imagine that most people are the same. I am driven to using the coupons because I regularly purchase the item whether on sale or not. Restaurants use coupons to bring new people into the establishment. Some people even have a filing system for coupons and make a hobby of collecting coupons and making money in the process. I am not suggesting you go that far, but you can use a business card for a coupon.

If you want a customer to purchase your product for the first time and you happen to know that they are already interested, offer them a coupon on their first purchase. Retailers that want new customers for their credit cards do the same thing. Once they have the card in their hands, it is more likely that they will spend at the store. The same is true for any business that wants new customers and also wants to form new business relationships. Hand them a discount coupon for either your products or services, or you can make arrangements with a local restaurant to purchase coupons for a free meal.

Coupons are an excellent additional way to keep a business relationship alive. When I worked in a marketing department, my favorite thing was when our suppliers gave us tickets or coupons for special events.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More