Packaging Trends You Cannot Overlook (Part #2)

Part #2

6) Food safety is becoming paramount.

What this means to you: No longer are the words tampering and bio terrorism buzz phrases. They are facts of life. Product integrity will become increasingly important to consumers. New packaging ideas have been developed in response to growing food manufacturer fears about food safety and tampering. Packaging is likely to perform a key role in establishing and maintaining consumer confidence.

7) Environmentally friendly biodegradable packaging is another growth area, reflecting consumer and retailer awareness of the issue of waste disposal.

What this means to you: A large number of packaging firms are launching products made of 100 per cent recycled materials. There is increasing evidence of biodegradable inks on the market. All it takes is a few early adapters to make huge swings in the use of environmentally friendly materials. Remember how quickly the market changed when McDonalds switched from an EPS clamshell to a paperboard product? Literally overnight, the entire packaging climate changed.

8) Niche markets for products are being created. Niches that are large enough to be very profitable.

What this means to you: New products are being introduced for specific target markets. No longer can one product capture the majority of a consumer segment. Many of these markets are obscure but very lucrative. Innovation is continuing at a rampant pace. Look for new and previously untapped markets. Two growing areas are products marketed to women and boomers.

Important Info:

The over 50 market is the hottest market for prestige products. With 76 million U.S. boomers born between 1946 and 1964, the potential for profit and growth are enormous. Every seven seconds, someone is turning 50 years old. Baby boomers will push the number of 50-and-over adults to more than 108 million by 2015.

9) Look for the continued growth of dual purpose products.

What this means to you: Growth can come from unlikely areas. Markets that were once strong have become so diluted they have become unprofitable. Whether you call if "phood" or pharmaceutically engineered and enhanced food, this category is hot. Explore all of the new product introductions that fall under these parameters.

Important Info:

The New U.S. "Phood" Market: Functional, Fortified, and Inherently Healthy Foods and Beverages

What You'll Get in this Report

The New U.S. "Phood" Market--Functional, Fortified, and Inherently Healthy Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The New U.S. "Phood" Market--Functional, Fortified, and Inherently Healthy Foods and Beverages offers. http://www.packagedfacts.com/pub/1020433.html

10) Competition will continue unabated.

What this means to you: Today's market leader may be tomorrow's out of business company. Keep abreast of changing technology and innovation is the key.

Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging. Email the Packaging Diva at packagingdiva@aol.com

---

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Maximum Marketing - Minimum Budget

Two years ago I started my small Virtual Assistant business... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales... Read More