Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your. Any small business can have at their disposal on CD ROM incredible lists of industries. Here are some of the CD ROM programs we recommend that you buy and use to create customized lists:
Select-A-Phone Deluxe Business
Power Finder Business
Phone Disk Business
American Yellow Pages
16 Million Business Listings
You can search by city, area code, zip code and SIC code (Standard Industry Code). These lists can be customized by the different types of businesses within your small businesses trading area. By cross referencing data, you will end up with the name of each company, their physical address with respect to the world, their street address, telephone number, fax number, e-mail address, number of employees, names of key executives, etc.
Then all this data will be hidden behind a small flag on a map of their company's exact location. When the flag is clicked on, the data will appear in a box. If the company is a fortune 500 company, you can then get a complete stockholders report with ten year graphs and charts of revenues/losses, balance sheets, subsidiaries, home offices and a complete list of executives.
All this information is on another CD ROM called "Multimedia Business 500" produced by ESX Interactive; you can also have graphics and chart data available on any company that is publicly traded. Probably more data than you will ever need to know; but it helps to know about the company when we make a personal sales call. It impresses executives. Of course, that's not hard. Almost anything innovative impresses these people because they live in a very structured environment and are trained not to think, only to respond and act according to set guidelines and procedures. It will really blow them away if you decide to tell them how we found out all that information. Knowledge is power; information is priceless. Have it all on CD ROM; think about it
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Today I want to share a question from a reader... Read More
I think selling and marketing today often feels a bit... Read More
Of all the web sites belonging to coaches, consultants and... Read More
Pop quiz! If you have to say goodbye to your... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
There's a secret to marketing, which is so simple, yet... Read More
"This offer is good but can you guarantee it."Why write... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Apple Computer just announced that their earnings from the last... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
In a previous installment, we spoke about how to come... Read More
Your business success depends on your ability to promote your... Read More
You enjoy what you do. In fact, you love your... Read More
While focused, strategic networking is usually the most efficient way... Read More
There are many psychological reasons why people will buy from... Read More
John's a freelance photographer in Ohio who called to tell... Read More
If you're like me, you're always looking for ways to... Read More
If you sell a technical product or service, you probably... Read More
Niches are like bathrooms; you never notice them until you... Read More
If you're just dipping your toes into the waters of... Read More
One of the things that makes the Internet fun is... Read More
Conventional wisdom says that the front of a direct mail... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
Let's face it, the name "proposal" is a great misnomer,... Read More
Have you clearly defined your target audience? These are the... Read More
Narrowing your focus to one primary group of people is... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
I went to a networking event the other day where... Read More
I'm constantly amazed by all of the media reps from... Read More
It's not unusual for entrepreneurs to find the whole idea... Read More
Wondering if your marketing message is dancing in the spotlight... Read More
Today's constant bombardment of marketing messages means your materials must... Read More
This is a devastatingly powerful way to extend your marketing... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
Do you ever wonder if you could be doing a... Read More
So you have a Web site. And so does most... Read More
In a previous installment, we spoke about how to come... Read More
But more importantly, watch what they do. If you do... Read More
Online Communities are all over the Internet and attract lots... Read More
Stuart from Colorado had talked to a number of marketing... Read More
Are there really ways you can get valuable marketing exposure... Read More
This article is meant to be a brief review and... Read More
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
Subtle adj. Showing or making, or capable of showing or... Read More
Direct marketing can make you very successful, but you've got... Read More
Starting a new online business, developing a new product, launching... Read More
Web Presence gives your business a distince edge over your... Read More
It is often difficult to manage to do marketing tasks... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
Peek a Boo - We See YouDoes your company have... Read More
How to sell more and sell quickly online for your... Read More
Do you have a list of marketing ideas that you'd... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Business marketing is one of the most important parts that... Read More
In "Developing a Marketing Plan", we covered the first steps... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
The greatest asset to your business is your Customer, specifically,... Read More
There's just no time to waste in a cyber day;... Read More
Most of us are used to the concepts of risk... Read More
More and more people are realizing that the Internet offers... Read More
There are many ways to reach out and find the... Read More
Do I need a web site? That is the question... Read More
Marketing |