Strategic Internet Marketing

I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."

Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.

Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started:

* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products.

Keep adding to your web site content. Write articles of interest to your target market, start a blog, and keep expanding your product line. Fresh content helps you with search engine positioning and keeps your potential customers coming back.

Curious how user friendly your web site is? Ask a potential or current customer to evaluate your web site.

* Newsletter - It should be highly relevant to your target audience. Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise. For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience.

* Networking - Don't forget about networking. Online networking is becoming increasingly prevalent. You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more. Each one has a different focus, feel, and dynamics. Try several and see which one is the right fit for you. Online networking is an excellent way to connect with your target market.

When you are selling your services online, your web site is the image you project to the world. Often, it is the first thing your potential customers see before they decide to hire you. Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business. Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newslette r.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com

---

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

So What Do You Do?

Once you have the attention of a business prospect, at... Read More

5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More