Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:

Referral Bonuses

This program worked very well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked people to 'tell a friend,' and turned this into a well-known slogan that everyone relates to their stores. MCI went a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about "the friends and family program." Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.

Free Washes For Receptionists

Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they'll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don't get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

Customer Awards

If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, such as a "Customer of the Month" certificate.

Asking For Referrals

You should always ask for referrals, as asking for a referral is the easiest way to get them. It is also a great way to build your business. Why wait? Many times, your good customers will be glad to give a referral they may not have thought to give had you not asked.

Thanking Customers

Always thank customers for a referral. Tell them they're one of your best customers and thank them very much for their help. This involves them in the growth of your business and will motivate them to continue referring people your way.

Make sure that you always have some type of exciting promotion to pitch, something worth talking about and your customers will love it. Everyone wants to save money, everyone wants a bargain, everyone loves the word FREE, after all isn't that your favorite price? Well it is theirs too. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Benefits of Developing & Maintaining a Database

A database is more than a simple list of names... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More